HVAC marketing, plumbing marketing, and contractors. You’ll want to see these marketing plan results.
As a marketing agency, we work with many industries. Today we are looking at the latest case results for the home improvement marketing of US Home Exteriors. HVAC marketing, plumbing marketing, and many contractors can see these same results in digital marketing, experiential marketing, and traditional marketing. Let’s take a look.
Marketing plan results – a case study for contractors
US Home Exteriors had a comprehensive home improvement marketing campaign, including all aspects of marketing from A to Z. The results were outstanding.
US Home Exteriors employed Devin Sardano (owner of Gaber Marketing) in May 2020 as their Director of Marketing. US Home Exteriors came to Devin without a clear direction and an off-the-cuff marketing approach. Thus, he began from scratch. Without a target audience, Devin built one based on competitor research and their company goals. After, he developed a brand identity and began shaping a solid home improvement marketing strategy. Devin quickly put together a top-notch marketing campaign for short and long-term goals, using multi-tiered marketing steps to succeed.
The owner of Gaber Marketing understands that marketing strategy is never to throw it out there and see what works. Devin will tell you that there are always components behind a good marketing plan that make it successful.
A marketing campaign consists of so many components it can seem overwhelming. So, Devin began by speaking with the owner and finding a solid direction for their home improvement marketing effort to take. Through competitor research, he created a narrower target audience to attract a select audience that is more apt to purchase. Then he began implementing each step of their new short and long-term marketing strategy. Piece by piece, Devin raised brand awareness, localized marketing, and built reputation management. Through digital marketing, social media marketing, lead generation, blogging, social media posts, and more, results began to climb. US Home Exteriors, a home improvement contractor, soon started seeing outstanding results from the new advertising direction and are still working to progress through their long-term marketing goals.
Throughout 2020 – 2021 The Numbers Skyrocketed. Let’s take a look at the numbers.
Marketing a New Website
First thing, when US Home Exteriors hired Devin, he began a “home remodeling” for their old company website. The new web design showcased their beautiful work and superior craftsmanship. Monthly blogs and social media marketing efforts further supported the new website design increasing revenue and leads.
As a contractor, much like the HVAC industry, the website had to present trust behind its services and craftsmanship. The new design relies highly on images to relay these concepts to the customer. Pictures convey the beauty and superior craftsmanship supplied by the home improvement company. Website content chose a relaxed, conversational tone of voice to communicate trust and an understanding of the homeowner’s anxiety during reconstruction or remodeling. New customer anxiety is a typical obstacle for the HVAC industry and the plumbing industry alike. Working together, we can address your new customer’s fears.
Gaber Marketing’s new website designs include the best SEO (search engine optimization) practices and most recent search engine algorithms for search engine ranking.