When people think of print design, they often think of the graphic design pieces that go along with the words on a page.
Typography is the design element for how to set the text on the page for visual stimulation and the best reading layout. Yup, there’s a science to this too, and it’s hard work. For example, the word layout on a poster is far different from the newspaper’s structure or a brochure. Each medium has its own visual points and highlights.
Every brand identity uses typography to visually inspire the reader to retain the information you’re providing them. Also, there are word layouts and fonts for each medium that encourage your viewers to see what is essential to get your message across. By using these philosophies, we increase readability and retainability, which improves your company’s identity recognition.