The visible design elements of your brand image all support your brand story. For instance, images, logos, color palette, typography, and other design elements are the supporting characters in your brand story. A professional graphic designer understands these supporting roles and makes sure they fit the brand identity values you wish to portray to the audience.
Contrarily, the brand image is the final result inside the customer’s mind. Therefore, your designer works diligently on brand management to make certain that all branding efforts correlate perfectly in the customer’s mind with the message you’re attempting to put out.