What is Digital Marketing?
Digital marketing is the new wave of how to connect to current and prospective customers. These marketing efforts use every digital channel that technology and social media afford customers. Digital marketing can be both B2B and B2C in nature. Marketers use the digital platform to build brand awareness and lead generation, among other strategy-building techniques.
"*" indicates required fields
The right message at the right time in the correct format is a comprehensive advertising strategy.
We realize that marketing has to hit people where they are. Long ago, that meant magazines and TV. Nowadays, it means mobile devices, tablets, and computers.
How is anyone ever going to find your business if you aren’t actively getting the word out? Marketers work hard to develop strategies that reach people where they are currently viewing. Right now, that is online. Digital marketing uses effective well-thought advertising strategy to get a new target audience who are familiar with technology.
Even if you’re not a technology Wiz-kid, there is no doubt that the world has changed over the past few decades. It is important to realize your audience wants and needs to see you, which means reaching them online.
Knowing the digital platform we use works.
We know our digital marketing strategy works for your target audience through data analysis and user experience testing.
We verify our digital marketing approach every step of the process with proven data to stay competitive and provide our clients the best returns. Every digital marketing effort goes through data analysis testing and utilizes the latest conversion rate optimization and user experience theories.
Furthermore, Gaber Marketing provides a full-service strategy that combines digital marketing efforts with traditional marketing services for greater return on investment(ROI). While digital marketing tactics track ROI dollars more easily, an integrated approach always reaches further. We strive to heighten your marketing campaign for the long-term goal.
Digital marketing tactics are easier on the budget.
One of the most incredible things about a digital marketing campaign is that it caters to your budget. Marketers find new and experimental ways to stretch the dollar with a digital platform that traditional marketing often cannot accommodate.
Meanwhile, this allows us to do more with your marketing budget. Additionally, analytics allow Gaber Marketing Studios to track and reorganize the budget account if the anticipated ROI is not showing profits. In this way, digital marketing subsequently gives you more control over your advertising allowance.
Who is your marketing audience?
B2B Digital Marketing
A business-to-business (B2B) digital strategy is likely to focus around online lead generation. For that reason, your marketing strategy must attract the highest quality leads that are likely to convert to sales. High-quality leads are far more important than a high quantity of leads. Under those circumstances, your digital content and brand are crucial.
Regarding social media, we will likely focus on business channels like LinkedIn and Google my business since these social media channels hold a more entrepreneurial atmosphere. Additionally, we find your select demographic for the best possible conversion rate and continue to tweak the results.
B2C Digital Marketing
Conversely, a business-to-consumer (B2C) digital strategy focuses on your web design and web presence. An eCommerce website’s goal is to convert sales right there on the website. Customer’s through a virtual shopping cart can purchase items without having to leave the site. In this case, we focus on high call-to-action features and customer response.
In the business-to-customer (B2C) environment, the buyer’s experience is a massive part of their purchasing decision. The potential customer needs to encounter a feeling of trust to buy from you. Your brand identity and social media campaign help them connect to you and provide the experience they require. Consequently, these good feelings convert to sales. B2C companies often use social media channels that provide a more personal encounter like Facebook, Instagram, and Pinterest.
Why is digital marketing important?
Digital marketing aims to reach a narrower target audience on a vast array of digital channels. Online marketing is so important for your business to keep its footing against the competition. Technology is continuing to increase exponentially, and for that reason, your digital marketing plan has to keep up.
On one hand, search engine platforms are getting smarter. While on the other hand, SEO is becoming more and more involved. The social media platform, meanwhile, is growing continually. We understand that you need to run your business. So, let us run the marketing strategy. After all, you’re good at what you do, and we’re good at what we do. Gaber Marketing knows digital advertising; you can count on us.
Blogs are digital content in the written form, whereas vlogs are digital content in video form. Blogs and vlogs are digital marketing tools that significantly increase your SEO standings. Search engines see blogs/vlogs as valid online content because they talk about a singular distinct topic. Thus, they are worthy inbound marketing to employ in almost all digital marketing efforts.
Podcasts are a streaming audio series of audio files on a specific topic geared toward an appropriate target audience. This series often keeps the customer informed and returning to your podcast for additional information on the chosen material. Podcasts are an excellent resource for topics that require substantial instruction or learning within your industry.
Display advertising is digital ads placed on third-party websites relevant to your company’s industry or brand. As a digital paid ad, they come in multiple formats, including static, interactive, video, and more. The strategy behind display advertising is to increase your reach among web users who have a common connection to your product or service. Display advertising, by and large, helps to convert potential customers as well as veer them away from your competitors.
The second type of paid ad in digital marketing is the PPC ad. A PPC campaign reaches your customers when they are most likely to convert. It does this by displaying a PPC ad on all the websites that your customer visits directly after visiting your site. If they click on your ad and return to your site, you’ll pay. Hence, the “pay-per-click” terminology. A pay-per-click strategy is a lower marketing funnel tactic proven to have massive ROI(returns on investment) in a digital marketing campaign. Using data on your target audience, we discover your best ad placements. Pay-per-click advertising is measured by analytics and refinable in the moment so that your campaigns are continuing to optimize and operate at max efficiency.
Our badass portfolio
Enjoy our portfolio of digital marketing work. Explore our vast portfolio in each digital marketing channel. We’re proud to showcase some of our finest creative moments. Peek inside. Judge our work for yourself.
Sit down with your marketer for a cup of coffee. We’ll teach you stuff.
Through innovation, Gaber Marketing Studios makes the amazingly complicated world of marketing fun and exciting. Now is the time when we invite you to come sit down with us and have a hot cup of joe. All great partnerships start over a cup of coffee and some great ideas being tossed back and forth. We’d love to meet, and we can always do with a refill. Schedule coffee time with us.
