Financial Marketing
Money Federal Credit Union
Money Federal Credit Union, headquartered in Syracuse, New York, was established in 1976 and has since grown to serve over 3,400 members. It offers a range of financial services, including savings accounts, checking accounts, CDs, and loans, with competitive rates. The credit union is known for its personalized customer service, which many members cite as a key reason for their loyalty, even when moving out of state. Money FCU provides its members access to over 90,000 ATMs nationwide, enhancing convenience. It remains a trusted financial institution with a strong focus on community and member satisfaction.
A brand strategy is a comprehensive plan that outlines how a business will present itself to the market and differentiate itself from competitors. It defines the company’s mission, values, target audience, messaging, and visual identity, ensuring all elements work cohesively to build a recognizable and compelling brand. A well-crafted brand strategy helps guide marketing efforts, shape customer perceptions, and create emotional connections with the audience. It aligns the business’s actions with its brand promise, enhances brand loyalty, and ultimately drives long-term growth by making the brand memorable and trustworthy.
What special considerations have to be in place when building a financial services website design?
Since this web design is for a credit union, financial organizations require additional rules and regulations. These industries have specific financial criteria mandated, such as heightened security, membership access controls, compliance, financial statements, and disclaimers for banking by federal guidelines. A financial services website must comply with the PCI-DSS, the Gramm-Leach-Bliley Act of 1999, ADA, and more. That means things like encrypting client information, the timing of electronic disclosures, announcements of APY(annual percentage yield), and other financial institution compliance issues and disclosures, to name just a few.
Your logo is more than just a visual mark—it’s the cornerstone of your brand identity. It encapsulates your business’s values, mission, and personality in a single image. A well-designed logo communicates who you are, what you offer, and the value you bring to your community, making a memorable first impression that can build trust and recognition over time. It’s the face of your brand, and it plays a crucial role in how your business is perceived by customers, setting the tone for all your marketing and branding efforts.
Secondary marks and symbols: Your brand should look consistent in every situation, from the tiniest favicon to the biggest poster or billboard. Your secondary logo, mark, or symbol can be used in places where your normal brand won’t fit — such as the open tabs on your internet browser. Secondary logos should evoke the main brand, repeating some of the shapes, colors, or elements.
![Money | Logo [White]](https://gabermarketing.com/wp-content/uploads/2024/09/money-logo-white.gif){kind=logo}
![Money | Logo [Black]](https://gabermarketing.com/wp-content/uploads/2024/09/money-logo-blk.gif){kind=logo}
![Money | Logo [Icon]](https://gabermarketing.com/wp-content/uploads/2024/09/money-logo-icon.gif){kind=icon}
Video marketing is valuable because it enhances engagement by making services more accessible and relatable through compelling storytelling. Videos help build trust, highlight their community involvement, and explain complex topics simply and engagingly, which text alone often can’t achieve. They perform well on social media and search engines, driving higher engagement and visibility, which can lead to increased membership and service usage. Video marketing strengthens emotional connections with current and potential members, supporting growth, retention, and brand loyalty.
The concept behind Money FCU’s new website was to present a different side and bring to light their new brand strategy.
Money FCU wanted to develop a new, younger clientele. Using user psychology, we updated the website design to attract a younger crowd. We incorporated video banners and fun elements into the financial website design while also concentrating on making the site more user-friendly and interactive. The website design includes new content and updated SEO for best ranking practices, as well as a responsive web design. For the number of mobile users who access their banking through a mobile device, responsive design is critical.
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