Marketing to Gen Z
The marketing communications best suited for marketing to Gen Z are social media marketing, instant message, text message, Enews, websites, and email marketing.
World events currently shaping generation Z are access to technology from a young age, the Covid-19 Pandemic, 1st black president, marriage equality, the rise of Populism, and the great recession.
Values that a young person in generation Z portray are instant global communication, social consciousness, entrepreneurship, and financial security.
Marketing to Gen Z will focus on the values of self-identity, digital reliance, open communication across the world, independence, individuality, and diversity. Along with this focus, they demand the brands they support to take a stand on social issues and world equality. This generation does not settle for sitting back silently on matters. Generation Z marketing content focuses on social issues as well as being an original personality and recognition of your unique individuality. We may also incorporate entrepreneurship and building yourself up to your strengths. Lastly, there is the power to communicate and hold real-life relationships across the globe. Gen Z is the first generation not to distinguish the difference between online people and in-person relationships. Above all else, Gen Z has a desire to be heard.
Millennial marketing or Gen Y marketing
Marketing communications best suited for millennial marketing or Gen Y are instant message ads, Enews, websites, digital marketing, TV, and social media marketing.
World events that shaped Millennials are Columbine, 9/11, and the integration of the internet into daily life, including Google and social media.
Values Gen Y depicts are competitive and achievement-oriented, civil and open-minded, and a sense of responsibility.
Millennial marketing will focus on the values of unique experiences. This generation seeks challenges and growth. Gen marketing for millennials is often about personal growth and living a journey. Therefore, advertising to millennials shows them the voyage they can expect and long for. Give them something that appeals to their competitive nature or rings true to their open-minded civil nature. Millennial marketing often supports expressions of equality.
Marketing to Gen X
The marketing communications best suited for strategic marketing to Gen X are digital marketing, online videos, websites, Enews, face to face, radio, TV, print collateral, email marketing, and social media marketing. Gen X marketing has the widest variety of plausible avenues to reach its target audience. These many options may make it challenging but also provide plenty of room to play around with different campaign ideas.
World events that shaped generation X are the AIDS epidemic, the fall of the Berlin Wall, the emergence of MTV and the internet, the challenger disaster, and Desert Storm.
Values Gen X portray are independence, skepticism, and information gatherers.
Marketing to Gen X will focus highly on the values of work/life balance, personal interests over company interests, and diversity. Marketing to Gen X often brings out how they may have a life and a career without the need to sacrifice everything for one over the other. Gen marketing for this age group uses a succinct life/work balance that Gen X frequently wishes to achieve for their inner peace and happy lifestyle.
Marketing to Boomers
The marketing communications best suited for marketing to Boomers are face-to-face communications, radio, TV, newspapers, print collateral, email marketing, digital marketing, and marketing mailers.
World events that shaped the Baby Boomer generation are the Vietnam War, Civil Rights Movement, Watergate scandal, Kennedy Assassination, and space exploration.
The values Baby Boomers represent are being both team-oriented and competitive. Boomers tend to be workaholics, and many are optimistic.
Marketing to Boomers focuses on the values of loyalty and a sense of duty. Boomer marketing shows the bright side of things and gives the consumer the feeling that everything will be ok if you work hard to get it. Both teamwork and competition provide the drive to get you further. When we talk about marketing for Boomers, it’s all about their sense of duty – duty to work, a duty to family, and duty to society.
Marketing to Traditionalists or the Silent Generation
Marketing communications best suited for strategic marketing to Traditionalists or the Silent Generation are radio, TV, newspaper, and marketing mailers.
World events that shaped the Silent Generation are the Great Depression, World War II, and McCarthyism.
Values Traditionalists represent are straightforwardness, dependability, and loyalty.
Marketing to Traditionalists focuses on the value of respect and recognition for their efforts. Content marketing for this age group boosts recognition allowing the Traditionalists to want the same for themself.
Marketing to the G.I. Generation
Marketing communications best suited for marketing to the G.I. Generation are radio, TV, newspaper, and marketing mailers.
World events that shaped the G.I. Generation is full of sadness and wars. This age group saw WWI and WWII, the Great Depression, and Pearl Harbor. On the other hand, they also had life-changing technologies and economic success, which soon led to the swooping downfall of the Great Depression.
Values the G.I. Generation mimics are bravery, sacrifice, and surviving hardship.
Marketing to the G.I. Generation focuses on personal responsibility, self-sacrifice, commitment, and work ethic. New generation marketing tactics for the G.I.’s are soul-felt stories about dedication and sacrifice and honoring one’s bravery and surviving struggles. G.I. Generational marketing shows how you can overcome battles, small or large, and that life comes with many responsibilities.