Window shopping – Consumer behavior
To begin with, let’s understand why decorations can be a powerful advertising tool. First, let’s look at window displays and what makes them so effective. Display windows first began in London in the 18th century. The first store to see the true potential for an elaborate holiday display showcase was no other than Macy’s New York store in 1874. People took notice!
The grand window displays drew in customers. Who once inside the store would interact with the product. Consumer behavior tells us that potential buyers increase sales if they engage with the product. Soon after, large department stores in major cities began competing for holiday windows. These displays draw enormous numbers of potential customers, and so a marketing tradition was born.
Decorate your social media.
It is time to do the same thing on social media. This same draw we now use to entice our online buyers. If you have a unique and elaborate window display, showcase it on social media. Some of the top performers are Facebook, Instagram, Tik-Tok, Twitter, and You-Tube. We encourage you to use whatever social platform your target audience uses. Additionally, if you continue to do so, these prospective customers begin to look for what you’ll have next.
In the physical world, holiday displays draw the customers inside to shop. Similarly, across the internet, it draws them to your website or online store. Department stores are known for taking full advantage of such a broad spectrum of mouth-to-mouth business advertising.
Business advertising to online customers.
The clear advantage of social media’s outreach is its immediate accessibility. Current customers may return in an instant. At any given moment, the consumer can pop into an online store without a long car ride, crowded parking, the hassle of traffic, or lousy seasonal weather. Potential online customers realize they can reach you in an instant without leaving the comfort of their living room. For an advertising agency, that means taking your advertising to digital platforms. Therefore, clever marketers developed tv ads and social ads to meet your audience where they are. In this case, that’s at home.
Consequently, this also means reminding them that you’re still there, which brings us back to posting your holiday-themed pictures and displays to entice the target audience.
Window displays have been critical to advertising strategy throughout history. Today the holidays bring out a new level of small business advertising ideas that skyrocket social media. The goal is to catch their eye, hold their attention, and be the business they recall when they’re ready to shop.