Home Improvement Marketing
Alternative Wellness Services
Alternative Wellness Services is a company based in Maine that specializes in providing a range of mental health and wellness services. Their offerings include both telehealth and in-person outpatient therapy for individuals of all ages, including children. They also provide case management through their Behavioral Health Home (BHH) program, which focuses on connecting clients with community resources and services to enhance overall wellness.
The Challenge:
Alternative Wellness Services (AWS) struggled with brand consistency and clear communication of their diverse mental health services. Their existing materials lacked cohesion, making it difficult to engage clients and partners effectively. Gaber Marketing addressed this by creating a unified brand identity, modern marketing materials, and a user-friendly website, ensuring AWS could clearly present their services and connect with their audience more effectively.
The Goals:
Alternative Wellness Services (AWS) hired Gaber Marketing to create a cohesive brand identity, clarify their mental health services, and enhance client engagement. They needed professional marketing materials, a user-friendly website, and clear messaging to better connect with their community and streamline service access.
Gaber Marketing executed a full brand redesign for Alternative Wellness Services, creating a cohesive and professional identity that aligned with their expertise and mission. The refresh included a modernized logo, updated branding guidelines, and a consistent visual style across all marketing materials. Gaber designed key collateral, including brochures, business cards, and other print assets, to reinforce brand recognition. Digitally, the redesign extended to a sleek, user-friendly website featuring high-quality imagery, testimonials, and an intuitive navigation structure. By unifying their brand across all touchpoints, Alternative Wellness Services strengthened its credibility and appeal, making a lasting impact on clients and stakeholders.
Brand Colors:
Color should be used judiciously to evoke the emotion or experience with which your brand wants to be associated. Most brands need more than two or three colors to create on-brand marketing materials for the range of channels and occasions in which their brand appears. An extended color palette featuring a range of approved colors provides additional flexibility while continuing to safeguard brand consistency.
Typography:
At its best, typography can distinguish your brand from the crowd, conveying your brand personality in an instant, attracting and holding your audience’s attention, building recognition, establishing a sense of occasion, structuring information, and promoting understanding.
Imagery:
Photography, illustrations, and other supporting visual elements complete the picture your brand presents, and when they’re all in harmony, they create a powerful overall impression.
Our photography elements focus on people seeing success. Most of our photo images do not have the subject looking directly into the camera because it can be invasive and anxiety-inducing. Instead, our photos show people in their native environment, focused on their experience, Good or bad. As part of our aesthetic and to make our brand presentation “classy” we use desaturated imagery intermittently.
A core value associated with our brand identity is approachability, understanding, compassion, and friendliness. Illustrations are used to soften the presentation of clinical services. To reduce the appearance of a sterile, cold, clinical organization, contrary to the brand identity, animated images were used.
Tone of voice:
It can be confusing to think about the difference between voice and tone, but while your brand voice shouldn’t change, your tone may alter depending on the situation. Some brands think of it as dialing up or dialing down different characteristics at different times.
AWS describes the brand voice with descriptors such as human, authentic, witty but not silly, conversational but respectful, friendly but not ingratiating, clear, concise, and knowledgable. A trusted friend or neighbor.
Your logo is more than just a visual mark—it’s the cornerstone of your brand identity. It encapsulates your business’s values, mission, and personality in a single image. A well-designed logo communicates who you are, what you offer, and the value you bring to your community, making a memorable first impression that can build trust and recognition over time. It’s the face of your brand, and it plays a crucial role in how your business is perceived by customers, setting the tone for all your marketing and branding efforts.
Secondary marks and symbols: Your brand should look consistent in every situation, from the tiniest favicon to the biggest poster or billboard. Your secondary logo, mark, or symbol can be used in places where your normal brand won’t fit — such as the open tabs on your internet browser. Secondary logos should evoke the main brand, repeating some of the shapes, colors, or elements.
Business cards are a valuable asset for any business, serving as a physical representation of your brand in face-to-face interactions. They offer a convenient and professional way to share contact information, making it easy for potential clients and partners to reach out. A well-designed business card not only communicates essential details but also leaves a lasting impression, reflecting your brand’s identity and values. In networking situations, business cards facilitate personal connections, helping to establish trust and credibility. They are a timeless marketing tool that can enhance your business’s visibility and create opportunities for future engagements.
Alternative Wellness Services needed multiple brochures, with the main one being a magazine-style brochure that highlighted their services. This brochure was designed to align with their new brand style, providing detailed information on their offerings while ensuring a cohesive and professional presentation. This approach helped to effectively communicate their services and reinforce their updated brand identity.
A professional website will increase visibility, build credibility, and engage clients effectively. A well-designed website serves as a 24/7 resource for potential clients to learn about services, book appointments, and access valuable wellness information. It also enhances marketing efforts, driving growth through search engine optimization (SEO) and targeted outreach. In a competitive market, a professional website sets the company apart, helping to attract and retain clients by establishing a trustworthy and authoritative online presence.
