A successful search engine optimization strategy is one that takes your website, and therefore your brand, from being lost in the vastness of the internet and right to the first page of Google search results. To get there, you must have the right combination of keywords, content, site architecture and so on. So, what steps can you start taking to have successful SEO for your brand? Read on to find out…
The user comes first
Traditional SEO strategies are typically built by doing keyword searches related to your niche and then developing content that speaks to those potential search queries that would lead a user to your site.
That’s just not enough anymore.
It is the overall user experience that is really what sets a successful SEO strategy apart. Mobile-friendliness, site speed, overall user experience, and perceived site quality are all necessary for your search engine optimization. Examine your site and make sure that you’re not missing the mark on any of these major components of a great user experience.
Quit keyword stuffing
Keyword stuffing is obvious to a reader and makes a normal sentence become nearly illegible. Beyond a poor experience for your readers, Google actually has an over-optimization penalty. This penalty is meant to target websites that are writing content solely for SEO purposes and not for general content marketing or thought leadership. Don’t fall into this trap. When it comes to search engine optimization with keywords, don’t over do it. On each page of your website or blog, stick to five keywords or keyword phrases. Your readers will thank you for the quality content.
Stop skipping site naming conventions
Publishing a blog post with just a title and no attention towards your title tag or meta description will have a big impact on your search rankings.
This tells search engines what your website is about. The title tag is placed near the top of the HTML code for a web page between the
<HEAD> </HEAD> tags. The title tag should be no more than 70 characters. It should also include your business, brand name, and keywords relating only to that specific page.
The meta description of your site gives search engine more information about your website. This should be written, unsurprisingly as we mentioned above, with the user in mind. It should essentially convince someone why they should click through to your site.
These are just three quick tips to improving your overall search engine optimization strategy.
“While there are a lot of tricks to the trade out there, it is important that you do what is right for your users and what is right for your brand.”
Ready to use search engine optimization to set your brand apart from your competitors? We’re ready to help. Contact Gaber Marketing Studios today and we can help you get moving on an SEO strategy sure to bring new people to your site.