Facebook Advertising: Using Facebook to increase brand exposure and annual revenue.

Facebook Advertising

Facebook has recently made some changes to its algorithm, which has caused a significant drop in the reach of page posts, especially for big companies. Two years ago, the organic reach of a Facebook post was reported to be at 16%, but with the new changes, it has dropped as low as 2%. Organic reach refers to the number of people who see a Facebook post without paid promotion or advertising. To keep your reach and target audience, Facebook advertising is now the quickest and most effective way forward.

Facebook Ads are shown to specific groups of highly engaged people on desktop and mobile. When your ads have great creative content and are well-targeted, they get more likes, comments, and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful. The more you promote your posts and create targeted ads to specific groups of people, the more likely they are to see it when they visit Facebook.

Using Facebook advertising to achieve business goals

You’ll choose your goal when you set up an ad on Facebook.

The created ads are designed to help you succeed, whether that means driving sales on your website, getting people to install your app, or building your brand through Page engagement.

  • Reaching more people
  • Targeting a specific audience
  • Brand Awareness
  • Generating sales

When you create ads, they’re shown in different placements on Facebook depending on your goal, targeting, and creative choices. Your ad may look slightly different depending on who sees it. For example, if you’re promoting a Page post and someone sees it because a friend has liked it, they’ll see social information with your ad that says, “Jane Doe liked this.”

We want to make it as easy as possible for you to achieve your advertising goals. Calls to action are placed prominently on ads connected to a Page, event, or app on Facebook. When people see your ad, it’s easy for them to like your page, join your event, or install your app. Ads can be shown in the right column of Facebook or in the News Feed on mobile or desktop devices. “Likes” are Facebook’s currency.

Top targeting options

Facebook collects a lot of data about you and your followers. Advertising on Google or traditional media is limited to what a visitor is interested in. The TV show they’re watching right now or the search query they’re running right now. You can’t get to know that individual and target an advertisement to the people most likely to engage in your advertising.

When you create an account with Facebook, you tell them your gender, employment history, education, birthday, age, interests and hobbies, movies you like, and books you’ve read. These are targeting options available for you to get your ads in front of the right people immediately.

  • Reach is compromised for quality. That means fewer leads lost and more qualified leads for your business.

Reach people in cities, countries, and communities where you want to do business. For example, If you’re a local business, you can show your ads to people who are near your store.

Choose the audience for your ad based on demographics like age, gender, education, and more. For example, you can create different ads to appeal to different age groups or genders.

Reach people based on their interests, hobbies, and Pages they like on Facebook. For example, if you sell cookware, you can reach people who like “cooking” and also cooking shows or recipe sites.

Find people based on their purchase behaviors, device usage, and other activities. For example, app developers can reach people who are early adopters or who use a specific type of phone.

Reach people who are connected to your Page, event, or app, as well as their friends. For example, you can promote an event by showing ads to the attendees’ friends.

Create audiences based on your own customer data, including emails, phone numbers, or user IDs. For example, share a customized ad with people who’ve signed up for your email newsletter.

2022 Marketing Trends - memberships

Page Promotion

If your page is eligible, you’ll see the “Get More Likes” button right on your page’s admin panel.

Another way to increase brand awareness and get page “likes” is “Page Promotion.” When you’re just getting started, one of the most important things you can do to build your audience is create an ad encouraging people to like your page. When people like your page, it shows in their list of likes, and their friends may also see that they’ve “liked” you through a story in News Feed. The people who like your page will also see your most engaging page content in their news feeds.

Boosted Posts

Boosting your Page posts will help you reach more people. When you boost a post, the people who like your page are likelier to see it in their News Feeds. You can also expand your post’s audience to engage even more people. If you choose “everyone on Facebook,” make sure to add location targeting. Hence, you reach the people most likely to be interested in what you’re sharing.

Whether you choose to boost your post or not, the more engaging and exciting it is to your audience, the more organic reach it will have. You can learn more about the kinds of posts people find most engaging by regularly looking at your Page insights.

Click on “Boost Post” while creating a post, or once it’s already posted, to reach more people who’ll love your business. You need to have a minimum of 50 followers to boost your posts.

Facebook Offers

Facebook Offers are posts about a particular discount or promotion that can be created from your page’s sharing tool. An offer post is particular because when it is shown to people in the News Feed, it has a Get Offer button that encourages people to claim it. People can share offers they claim with their friends, which means you’ll reach more people.

You can track the success of your offers not just through the number of claims but also by counting how many customers walk into your store and spend money. You can even create a barcode for your offer so that it’s easy to scan them and keep track of sales.

When you set up an offer, you must add a budget to promote it. You can choose from different budgets, depending on how many people you want to reach.

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