Website Redesign - Gaber Marketing

Website Redesign Titan

Titan

We Wanted It Scary

We Wanted It Scary

Security is a very specific industry and to psychologically target aspirations would have been a mistake, so we wanted to create an anxiety and tension.  Fear of loss is a powerful motivator, and we wanted to really put that in the forefront through a more dark, ominous, restrictive environment with a high contrast for elements that we would want a user to interact with.

Identify the Audience

Identify the Audience

We were able to identity Michael’s target audience by assessing how much Michael is hoping to sell his sculptures for, who would have the money to spend on something like this, and what lifestyle they might live. Once we did that, we could further establish the brand as one that promotes a luxurious lifestyle, something taboo but with just the right amount of secrecy. With the brand in place, we were able to get moving on the website design. We wanted a design that reflects his product – unique and beautiful. We went for a single frame, left and right scrolling page layout with a minimalist layout. After the site launched, Michael was thrilled with the contacts he’s gotten and he’s seen a significant increase in interest in his sculptures.

Don't Make Them Think!

Don't Make Them Think!

We spend significantly more time showcasing what is done, since we were not worried about a novice misinterpreting the services. It allowed us to speak the industry language, while freeing us to create images that would generate an emotional reaction.  This also came into play when developing the content for search engines. We knew what terms these individuals would be searching, because they are already familiar with what they are looking for.

 

The design of the site also created landing pages for each service so if you were to find one thought a search engine or searching for a specific service you could land there and not have to go anywhere else.  The user doesn’t have to navigate to find out how to do what you are asking them to do.   

“Devin’s intelligence, wit and comprehensive knowledge regarding how to get the most out of our marketing goals was refreshing. Gaber Marketing helped us find our voice as a company by asking simple questions that made us think about ourselves in a different light.”

-Syracuse ATM

“Devin is great to work with!! He always comes prepared with different solutions, he’s fast and efficient, and he has the creative genius you won’t find anywhere else. Definitely recommend!”

-Rachel Morgan, Web Designer

“Devin is a true professional. He pays great attention to detail and delivers excellent results. He is very knowledgeable about his business. He’s funny too.”

-Terrence Collins, Properties By Providence, LLC