We wanted to highlight the co-founders. One had a significant amount of experience in the beauty business, and the other was a former neurosurgeon. We put the focus on him as a retired neurosurgeon. The idea of cosmetic surgery or ascetic medicine without surgery would be far easier for him to portray. This is where we got to the education, experience and expertise philosophy.
He was a natural presenter. It was essential to showcase him as theatrical. So we used his personality to define the brand. This allowed him not to take on a persona, or be someone he wasn’t. We wanted to make sure that the brand would support his personality successfully. Thus making sure that he and the Rejuvn8med brand could be interchangeable. We also wanted to create a brand of education. So we set up a methodology to schedule seminars where our neurosurgeon will teach other surgeons. Surgeons who want to get into ascetic medicine or who want to create an extension of ascetic medicine in their practice.
The concept that beauty is no longer in the eye of the beholder is something we wanted to filter through all of our collateral. Accordingly, we wanted everybody to understand that they were not a victim of their own genetics. Cosmetic surgery and ascetic medicine allow them to transcend age and let them take control of their own beauty, their look and feel, and their self-confidence.
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