We wanted to highlight the co-founders. One had a significant amount of experience in the beauty business, and the other was a former neurosurgeon. We put the focus on him as a retired neurosurgeon. The idea of cosmetic surgery or ascetic medicine without surgery would be far easier for him to portray. This is where we got to the education, experience and expertise philosophy.
He was a natural presenter. It was essential to showcase him as theatrical. So we used his personality to define the brand. This allowed him not to take on a persona, or be someone he wasn’t. We wanted to make sure that the brand would support his personality successfully. Thus making sure that he and the Rejuvn8med brand could be interchangeable. We also wanted to create a brand of education. So we set up a methodology to schedule seminars where our neurosurgeon will teach other surgeons. Surgeons who want to get into ascetic medicine or who want to create an extension of ascetic medicine in their practice.
The concept that beauty is no longer in the eye of the beholder is something we wanted to filter through all of our collateral. Accordingly, we wanted everybody to understand that they were not a victim of their own genetics. Cosmetic surgery and ascetic medicine allow them to transcend age and let them take control of their own beauty, their look and feel, and their self-confidence.
It was so easy to work with Devin. Once he understood our service offering and industry, he was able to create a brand strategy that really made us stand out from the crowd. The website that Gaber created was elegant and effective and I’m proud to have it as the first point of engagement with new potential customers.
“When I met Devin over 18 months ago I was immediately impressed. He struck me as an original thinker with original, innovative ideas. At the same time, he had a lot of experience under his belt and I could see he had a passion for what he does for a living. He has a good handle not only on social digital media marketing but also traditional marketing. He’s especially good at short segment videos you may need for your website, YouTube or Facebook. As I did the first day and still would today, I describe Devin as “Lightning in a Bottle”. A good investment of your marketing dollars if doing it in-house is not in the budget.”
“Devin is a true professional. He pays great attention to detail and delivers excellent results. He is very knowledgeable about his business. He’s funny too.”