We wanted to highlight the co-founders. One had a significant amount of experience in the beauty business, and the other was a former neurosurgeon. We put the focus on him as a retired neurosurgeon. The idea of cosmetic surgery or ascetic medicine without surgery would be far easier for him to portray. This is where we got to the education, experience and expertise philosophy.
He was a natural presenter. It was essential to showcase him as theatrical. So we used his personality to define the brand. This allowed him not to take on a persona, or be someone he wasn’t. We wanted to make sure that the brand would support his personality successfully. Thus making sure that he and the Rejuvn8med brand could be interchangeable. We also wanted to create a brand of education. So we set up a methodology to schedule seminars where our neurosurgeon will teach other surgeons. Surgeons who want to get into ascetic medicine or who want to create an extension of ascetic medicine in their practice.
The concept that beauty is no longer in the eye of the beholder is something we wanted to filter through all of our collateral. Accordingly, we wanted everybody to understand that they were not a victim of their own genetics. Cosmetic surgery and ascetic medicine allow them to transcend age and let them take control of their own beauty, their look and feel, and their self-confidence.
It was so easy to work with Devin. Once he understood our service offering and industry, he was able to create a brand strategy that really made us stand out from the crowd. The website that Gaber created was elegant and effective and I’m proud to have it as the first point of engagement with new potential customers.
“Devin is an innovator in marketing and provides our company with individualized service. He brings to the table a full-service marketing approach to help create brand awareness for our company.”
I came to Gaber marketing in 2017 with a rather unusual challenge, to create a market that currently does not exist, with an extremely narrow target market of the one percent. Devin enthusiastically accepted the challenge, and over the next few months, Devin’s genius imagination created a marketing plan and strategy for me to achieve my goals. Next was website and brand, and again, Devin’s creative genius hit another home run. Everyone loves the website and logo. Creating a new market is a step by step process, it is not something that is going to happen overnight, but in the few short weeks that the website has been out, the response has been overwhelmingly positive, exceeding all my expectations. Thank you, Devin, for introducing this technological resistant soul and his work to the modern world, and look forward to all the fun on our climb to the top!