Website Redesign - Gaber Marketing

Website Redesign ichor

Ichor Therapeutics

Doing Good, Better

Doing Good, Better

So the brand had been identified. We introduced the idea “Doing Good, Better”. Ichor Therapeutics was an operation that was growing very quickly and wanted to showcase their growth as fast as possible. The sites intentions were two fold: to inspire students to want to be a part of that and to inspire investors to invest in their mission.

We Got Confused

We Got Confused

It was tricky because this was very high level, heady chemistry and physiology and often didn’t understand everything, so it was challenging for us to create a brand to an audience that put us in a position that we could never know as much as we’d like to about their product.

Geek to English

Geek to English

We ended up being their translators.  What had to happen was they would deliver to us the messaging as they interpreted it, as super geniuses, and we had to navigate that language in a way that an investor or a student might find value in what they are doing and how they are doing it differently.

“Devin is a true professional. He pays great attention to detail and delivers excellent results. He is very knowledgeable about his business. He’s funny too.”

-Terrence Collins, Properties By Providence, LLC

“Working with Gaber Marketing Studios and Devin Sardano is enjoyable because their expertise is versatile. We have been exceptionally satisfied with their knowledge of integrated marketing, blogs, SEO, social media marketing, and web design.”

-James E. Reid, Greene & Reid Injury Lawyers

“In an industry full of terms that can seem like a foreign language, Devin Sardano of Gaber Marketing Studios is articulate and easy to communicate with — and that’s refreshing! I’ve worked with Devin, he’s a smart, creative energy with good ideas backed up by talent.”

-Anne Sabach, Sabach Design