Website Redesign - Gaber Marketing

Website Redesign Holistic Blends

Holistic Blends

There Was A Change Of Plans

There Was A Change Of Plans

Halfway through the project, they decided they should no longer focus on Sherry. This switch then modified the brand message to a condition/cure strategy. The site became more of a resource for a visitor to search the health condition they were struggling with and find the remedy.

How Do You Feel?

How Do You Feel?

We introduced a focus on the condition with the intention that people who are doing a search would most likely search their symptom rather than the product. Navigating through the site, the user experience should reflect solutions to those conditions.

 

Next, we built in functionality to highlight sales and discounts easily. So as the client could do without having to contact us to make changes.

 

The simple question at the footer of the home page; “How do you feel?” was a reflection of how we wanted to treat this entire site: How do you feel? Let us help you feel better.

The Psychology of Aspirations

The Psychology of Aspirations

We had a decision to make on how we wanted to present our message. Either show the visitor their pain or show them their aspiration. By focusing on how they hope to feel, we can take their mind off their current situation and place their thoughts on a solution. The imagery used throughout the site shows the things someone suffering from their condition would want to be able to do. Then we present the product solution associated with that condition. The user ultimately connects that goal with the product and moves closer to a purchase.

“Gaber Marketing is unique in that they don’t fit your business into a preset marketing platform, but they find the best media to give voice to your company. Devin works with you to understand your brand and the right message for your consumers and how to deliver that. It might be a website, commercial, print material, logo design, social media campaign or any number of other options that are right for your business and budget. I came to Devin with one idea and came out with a platform and tools that have gotten me on the right track with my goals. I couldn’t have come close on my own!”

-Carolyn Henn, Founder of Health in Hand Bodywork

“Devin is highly creative and presents a new perspective on web design. He’s a good communicator and doesn’t hesitate to try new ideas.”

-David Compton, Director of Sales & Marketing

“Devin helped me develop all of my advertising and marketing ideas for my small business. When I started out, I thought I had it all figured out but I couldn’t have been more lost. Devin straightened my ideas out and we started from the bottom starting with my company logo and website ideas. I get tons of compliments on both and business contacts have grown at a much faster rate with his help. People who have found my website say it contains exactly what they are looking for and they find the necessary information with ease creating instant contact. After only two years I’m in the process of expanding my business faster than I expected and contacts are rolling in regularly through my website. I’d recommend anyone to Devin who is looking for marketing and advertising strategies and who is looking to grow their business.”

-Edward Reid, CEO Reid Engineering