Halfway through the project, they decided they should no longer focus on Sherry. This switch then modified the brand message to a condition/cure strategy. The site became more of a resource for a visitor to search the health condition they were struggling with and find the remedy.
We introduced a focus on the condition with the intention that people who are doing a search would most likely search their symptom rather than the product. Navigating through the site, the user experience should reflect solutions to those conditions.
Next, we built in functionality to highlight sales and discounts easily. So as the client could do without having to contact us to make changes.
The simple question at the footer of the home page; “How do you feel?” was a reflection of how we wanted to treat this entire site: How do you feel? Let us help you feel better.
We had a decision to make on how we wanted to present our message. Either show the visitor their pain or show them their aspiration. By focusing on how they hope to feel, we can take their mind off their current situation and place their thoughts on a solution. The imagery used throughout the site shows the things someone suffering from their condition would want to be able to do. Then we present the product solution associated with that condition. The user ultimately connects that goal with the product and moves closer to a purchase.
“When I met Devin over 18 months ago I was immediately impressed. He struck me as an original thinker with original, innovative ideas. At the same time, he had a lot of experience under his belt and I could see he had a passion for what he does for a living. He has a good handle not only on social digital media marketing but also traditional marketing. He’s especially good at short segment videos you may need for your website, YouTube or Facebook. As I did the first day and still would today, I describe Devin as “Lightning in a Bottle”. A good investment of your marketing dollars if doing it in-house is not in the budget.”
It was so easy to work with Devin. Once he understood our service offering and industry, he was able to create a brand strategy that really made us stand out from the crowd. The website that Gaber created was elegant and effective and I’m proud to have it as the first point of engagement with new potential customers.
“Devin’s intelligence, wit and comprehensive knowledge regarding how to get the most out of our marketing goals was refreshing. Gaber Marketing helped us find our voice as a company by asking simple questions that made us think about ourselves in a different light.”