Website Redesign - Gaber Marketing

Website Redesign Charles Heating and Air

Charles Heating and Air

The Rules Had Changed

The Rules Had Changed

The Charles brothers came to us because they are a company that has been established locally for over 50 years and realized the way their customers and potential customers find out about them has changed significantly over those 50 plus years. They discovered they weren’t taking digital marketing as seriously as they should. SEO was key for what they were looking for first.

A New Website For SEO

A New Website For SEO

We analyzed their website. Than discussing it together, we determined that setting up an SEO strategy on the current site would be moving backward. It would make more sense to generate a new website set up at the beginning to be SEO friendly, with a new look and that was responsive. However, taking all this into account they wanted to keep their brand intact.

Market Trust; Sell Product

Market Trust; Sell Product

As tradesman and technicians, there is a lot of competition. With that, an obstacle is often the public view which is cautious at best. So we focused on the customer service they provide and continued relationships with their customers.

Visually we wanted to make sure to show the trucks and the brand throughout the new website. Their vehicles driving up and down our streets for over 60 years is a visible reminder that they are still here and are fully established.  After all, they wouldn’t have lasted so long if they were not permanent and ethical.

I came to Gaber marketing in 2017 with a rather unusual challenge, to create a market that currently does not exist, with an extremely narrow target market of the one percent. Devin enthusiastically accepted the challenge, and over the next few months, Devin’s genius imagination created a marketing plan and strategy for me to achieve my goals. Next was website and brand, and again, Devin’s creative genius hit another home run. Everyone loves the website and logo. Creating a new market is a step by step process, it is not something that is going to happen overnight, but in the few short weeks that the website has been out, the response has been overwhelmingly positive, exceeding all my expectations. Thank you, Devin, for introducing this technological resistant soul and his work to the modern world, and look forward to all the fun on our climb to the top!

-Michael Kin, FA2FRKON

“Gaber Marketing is unique in that they don’t fit your business into a preset marketing platform, but they find the best media to give voice to your company. Devin works with you to understand your brand and the right message for your consumers and how to deliver that. It might be a website, commercial, print material, logo design, social media campaign or any number of other options that are right for your business and budget. I came to Devin with one idea and came out with a platform and tools that have gotten me on the right track with my goals. I couldn’t have come close on my own!”

-Carolyn Henn, Founder of Health in Hand Bodywork

“Devin’s intelligence, wit and comprehensive knowledge regarding how to get the most out of our marketing goals was refreshing. Gaber Marketing helped us find our voice as a company by asking simple questions that made us think about ourselves in a different light.”

-Syracuse ATM