Website Redesign - Gaber Marketing

Website Redesign Charles Heating and Air

Charles Heating and Air

The Rules Had Changed

The Rules Had Changed

The Charles brothers came to us because they are a company that has been established locally for over 50 years and realized the way their customers and potential customers find out about them has changed significantly over those 50 plus years. They discovered they weren’t taking digital marketing as seriously as they should. SEO was key for what they were looking for first.

A New Website For SEO

A New Website For SEO

We analyzed their website. Than discussing it together, we determined that setting up an SEO strategy on the current site would be moving backward. It would make more sense to generate a new website set up at the beginning to be SEO friendly, with a new look and that was responsive. However, taking all this into account they wanted to keep their brand intact.

Market Trust; Sell Product

Market Trust; Sell Product

As tradesman and technicians, there is a lot of competition. With that, an obstacle is often the public view which is cautious at best. So we focused on the customer service they provide and continued relationships with their customers.

Visually we wanted to make sure to show the trucks and the brand throughout the new website. Their vehicles driving up and down our streets for over 60 years is a visible reminder that they are still here and are fully established.  After all, they wouldn’t have lasted so long if they were not permanent and ethical.

“Devin helped me develop all of my advertising and marketing ideas for my small business. When I started out, I thought I had it all figured out but I couldn’t have been more lost. Devin straightened my ideas out and we started from the bottom starting with my company logo and website ideas. I get tons of compliments on both and business contacts have grown at a much faster rate with his help. People who have found my website say it contains exactly what they are looking for and they find the necessary information with ease creating instant contact. After only two years I’m in the process of expanding my business faster than I expected and contacts are rolling in regularly through my website. I’d recommend anyone to Devin who is looking for marketing and advertising strategies and who is looking to grow their business.”

-Edward Reid, CEO Reid Engineering

“Devin is great to work with!! He always comes prepared with different solutions, he’s fast and efficient, and he has the creative genius you won’t find anywhere else. Definitely recommend!”

-Rachel Morgan, Web Designer

“Devin is a true professional. He pays great attention to detail and delivers excellent results. He is very knowledgeable about his business. He’s funny too.”

-Terrence Collins, Properties By Providence, LLC