Website Redesign - Gaber Marketing

Website Redesign Charles Heating and Air

Charles Heating and Air

The Rules Had Changed

The Rules Had Changed

The Charles brothers came to us because they are a company that has been established locally for over 50 years and realized the way their customers and potential customers find out about them has changed significantly over those 50 plus years. They discovered they weren’t taking digital marketing as seriously as they should. SEO was key for what they were looking for first.

A New Website For SEO

A New Website For SEO

We analyzed their website. Than discussing it together, we determined that setting up an SEO strategy on the current site would be moving backward. It would make more sense to generate a new website set up at the beginning to be SEO friendly, with a new look and that was responsive. However, taking all this into account they wanted to keep their brand intact.

Market Trust; Sell Product

Market Trust; Sell Product

As tradesman and technicians, there is a lot of competition. With that, an obstacle is often the public view which is cautious at best. So we focused on the customer service they provide and continued relationships with their customers.

Visually we wanted to make sure to show the trucks and the brand throughout the new website. Their vehicles driving up and down our streets for over 60 years is a visible reminder that they are still here and are fully established.  After all, they wouldn’t have lasted so long if they were not permanent and ethical.

“Devin has been working with me for over a year, getting me ready to launch a brand new product…didn’t know I needed the help he’s provided, but it turns out his expertise has been invaluable and together we’ve come a long way. His brilliant wizardry has been fantastic…stay tuned and you’ll see how awesome he has been with his marketing strategies. Many thanks to Gaber Marketing!”

-Debbie Burr, Founder of MyPal

“Devin is a true professional. He pays great attention to detail and delivers excellent results. He is very knowledgeable about his business. He’s funny too.”

-Terrence Collins, Properties By Providence, LLC

“Devin is an innovator in marketing and provides our company with individualized service. He brings to the table a full-service marketing approach to help create brand awareness for our company.”

-Lisa Rogers, Product Manager / Dental Sales Manager