The site we developed is a sibling company called B&B Pallet Company, yet they wanted to keep it under the same umbrella.
Because they started as a lumberyard and evolved; they don’t have to go somewhere else to get the lumber, or go somewhere else to manufacture it, or go somewhere else to distribute it. Thus the most important part to convey was that they do it all their self and no one else can.
We redesigned the entire brand, logo, and other related projects. We identified the audience as someone merely looking for pallets, but with unique expectations for those pallets. B&B often worked for the pharmaceutical industry, which requires a lot of regulations for clean delivery of medicines.
We wanted to showcase visually that they not only had the source of the product but that their product was uniquely identified. Visually as we navigate through the site, you will see the evolution of services available to their customers.
The primary focus was the visuals, but because their products were so specific, we had to pay attention to what types of options would be available.
Through SEO and other methods, we had to make sure that “free pallets” didn’t come up. Very specific industry terms were needed as it had to be pharmaceutical and it had to be clean. Specific industry terms we needed to account for. Food and pharmaceutical grade, 4-way pallets, crate side pallets…
With these, we showed that they not only had the wood but created the specific products for solutions to already identified industry needs.
All the design elements were chosen to give a sense of longevity, right down to the color palette. To illustrate that the company is a lot older than our child company, we used a lot of black and white. All photos were taken by Gaber Marketing. We wanted very specific shots to customize the feel on the site. All the visuals and content was developed by us. Much like them we had a source to product solution.
“Gaber Marketing is unique in that they don’t fit your business into a preset marketing platform, but they find the best media to give voice to your company. Devin works with you to understand your brand and the right message for your consumers and how to deliver that. It might be a website, commercial, print material, logo design, social media campaign or any number of other options that are right for your business and budget. I came to Devin with one idea and came out with a platform and tools that have gotten me on the right track with my goals. I couldn’t have come close on my own!”
“Gaber Marketing has been a huge help in kickstarting my company’s social media marketing. My website would still look exactly as it did a year ago if not for Devin’s persistence.”
“Devin helped me develop all of my advertising and marketing ideas for my small business. When I started out, I thought I had it all figured out but I couldn’t have been more lost. Devin straightened my ideas out and we started from the bottom starting with my company logo and website ideas. I get tons of compliments on both and business contacts have grown at a much faster rate with his help. People who have found my website say it contains exactly what they are looking for and they find the necessary information with ease creating instant contact. After only two years I’m in the process of expanding my business faster than I expected and contacts are rolling in regularly through my website. I’d recommend anyone to Devin who is looking for marketing and advertising strategies and who is looking to grow their business.”