The site we developed is a sibling company called B&B Pallet Company, yet they wanted to keep it under the same umbrella.
Because they started as a lumberyard and evolved; they don’t have to go somewhere else to get the lumber, or go somewhere else to manufacture it, or go somewhere else to distribute it. Thus the most important part to convey was that they do it all their self and no one else can.
We redesigned the entire brand, logo, and other related projects. We identified the audience as someone merely looking for pallets, but with unique expectations for those pallets. B&B often worked for the pharmaceutical industry, which requires a lot of regulations for clean delivery of medicines.
We wanted to showcase visually that they not only had the source of the product but that their product was uniquely identified. Visually as we navigate through the site, you will see the evolution of services available to their customers.
The primary focus was the visuals, but because their products were so specific, we had to pay attention to what types of options would be available.
Through SEO and other methods, we had to make sure that “free pallets” didn’t come up. Very specific industry terms were needed as it had to be pharmaceutical and it had to be clean. Specific industry terms we needed to account for. Food and pharmaceutical grade, 4-way pallets, crate side pallets…
With these, we showed that they not only had the wood but created the specific products for solutions to already identified industry needs.
All the design elements were chosen to give a sense of longevity, right down to the color palette. To illustrate that the company is a lot older than our child company, we used a lot of black and white. All photos were taken by Gaber Marketing. We wanted very specific shots to customize the feel on the site. All the visuals and content was developed by us. Much like them we had a source to product solution.
“When I met Devin over 18 months ago I was immediately impressed. He struck me as an original thinker with original, innovative ideas. At the same time, he had a lot of experience under his belt and I could see he had a passion for what he does for a living. He has a good handle not only on social digital media marketing but also traditional marketing. He’s especially good at short segment videos you may need for your website, YouTube or Facebook. As I did the first day and still would today, I describe Devin as “Lightning in a Bottle”. A good investment of your marketing dollars if doing it in-house is not in the budget.”
“Gaber Marketing is unique in that they don’t fit your business into a preset marketing platform, but they find the best media to give voice to your company. Devin works with you to understand your brand and the right message for your consumers and how to deliver that. It might be a website, commercial, print material, logo design, social media campaign or any number of other options that are right for your business and budget. I came to Devin with one idea and came out with a platform and tools that have gotten me on the right track with my goals. I couldn’t have come close on my own!”
It was so easy to work with Devin. Once he understood our service offering and industry, he was able to create a brand strategy that really made us stand out from the crowd. The website that Gaber created was elegant and effective and I’m proud to have it as the first point of engagement with new potential customers.