Website Redesign - Gaber Marketing

Website Redesign SpinCar

SpinCar

Developing the Brand

Developing the Brand

Our first steps on this project were to develop a brand strategy, including a brand framework and benefits pyramid. After interviewing SpinCar about their processes and culture, we were able to create a new target audience and a brand message that appeals to their audience on an emotional level. This strategy gave us the blueprint for the website design.

The Responsive Website

The Responsive Website

A mobile friendly responsive website was built to keep up with the new devices and screen resolutions.  Because the website was built within a responsive framework, SpinCar can easily be viewed from a mobile phone, tablet, computer or even an HDTV. As the cost of HD televisions are continuing to go down, a lot more visitors are surfing the web through their TV sets.

The Concept

The Concept

The new SpinCar website concept was to create an environment that highlighted the values of a relationship while focusing on video and virtual reality presentations. The goal of the site was to create an easy way for the visitor to sign up for a free demo.  We are proud of the direction of this project. This was the first of a series of projects we developed for SpinCar to achieve their complete marketing solution.

“Devin is highly creative and presents a new perspective on web design. He’s a good communicator and doesn’t hesitate to try new ideas.”

-David Compton, Director of Sales & Marketing

“Devin is an excellent teacher and trainer. He has a good command of many software packages and continues to upgrade his skills as required by the industry. I would highly recommend him for any position that requires training of individuals or staff.”

-JoAnne Flood, Education & Training Coordinator

“Gaber Marketing has been a huge help in kickstarting my company’s social media marketing. My website would still look exactly as it did a year ago if not for Devin’s persistence.”

-Colleen Kiefer, Kiefer Creative