Website Redesign - Gaber Marketing

Website Redesign SpinCar

SpinCar

Developing the Brand

Developing the Brand

Our first steps on this project were to develop a brand strategy, including a brand framework and benefits pyramid. After interviewing SpinCar about their processes and culture, we were able to create a new target audience and a brand message that appeals to their audience on an emotional level. This strategy gave us the blueprint for the website design.

The Responsive Website

The Responsive Website

A mobile friendly responsive website was built to keep up with the new devices and screen resolutions.  Because the website was built within a responsive framework, SpinCar can easily be viewed from a mobile phone, tablet, computer or even an HDTV. As the cost of HD televisions are continuing to go down, a lot more visitors are surfing the web through their TV sets.

The Concept

The Concept

The new SpinCar website concept was to create an environment that highlighted the values of a relationship while focusing on video and virtual reality presentations. The goal of the site was to create an easy way for the visitor to sign up for a free demo.  We are proud of the direction of this project. This was the first of a series of projects we developed for SpinCar to achieve their complete marketing solution.

“Devin is highly creative and presents a new perspective on web design. He’s a good communicator and doesn’t hesitate to try new ideas.”

-David Compton, Director of Sales & Marketing

“Devin is an innovator in marketing and provides our company with individualized service. He brings to the table a full-service marketing approach to help create brand awareness for our company.”

-Lisa Rogers, Product Manager / Dental Sales Manager

“When I met Devin over 18 months ago I was immediately impressed. He struck me as an original thinker with original, innovative ideas. At the same time, he had a lot of experience under his belt and I could see he had a passion for what he does for a living. He has a good handle not only on social digital media marketing but also traditional marketing. He’s especially good at short segment videos you may need for your website, YouTube or Facebook. As I did the first day and still would today, I describe Devin as “Lightning in a Bottle”. A good investment of your marketing dollars if doing it in-house is not in the budget.”

-Bill Francis, Founder / Francis A/V