Our first steps on this project were to develop a brand strategy, including a brand framework and benefits pyramid. After interviewing SpinCar about their processes and culture, we were able to create a new target audience and a brand message that appeals to their audience on an emotional level. This strategy gave us the blueprint for the website design.
A mobile friendly responsive website was built to keep up with the new devices and screen resolutions. Because the website was built within a responsive framework, SpinCar can easily be viewed from a mobile phone, tablet, computer or even an HDTV. As the cost of HD televisions are continuing to go down, a lot more visitors are surfing the web through their TV sets.
The new SpinCar website concept was to create an environment that highlighted the values of a relationship while focusing on video and virtual reality presentations. The goal of the site was to create an easy way for the visitor to sign up for a free demo. We are proud of the direction of this project. This was the first of a series of projects we developed for SpinCar to achieve their complete marketing solution.
“Gaber Marketing is unique in that they don’t fit your business into a preset marketing platform, but they find the best media to give voice to your company. Devin works with you to understand your brand and the right message for your consumers and how to deliver that. It might be a website, commercial, print material, logo design, social media campaign or any number of other options that are right for your business and budget. I came to Devin with one idea and came out with a platform and tools that have gotten me on the right track with my goals. I couldn’t have come close on my own!”
“Devin helped me develop all of my advertising and marketing ideas for my small business. When I started out, I thought I had it all figured out but I couldn’t have been more lost. Devin straightened my ideas out and we started from the bottom starting with my company logo and website ideas. I get tons of compliments on both and business contacts have grown at a much faster rate with his help. People who have found my website say it contains exactly what they are looking for and they find the necessary information with ease creating instant contact. After only two years I’m in the process of expanding my business faster than I expected and contacts are rolling in regularly through my website. I’d recommend anyone to Devin who is looking for marketing and advertising strategies and who is looking to grow their business.”
I came to Gaber marketing in 2017 with a rather unusual challenge, to create a market that currently does not exist, with an extremely narrow target market of the one percent. Devin enthusiastically accepted the challenge, and over the next few months, Devin’s genius imagination created a marketing plan and strategy for me to achieve my goals. Next was website and brand, and again, Devin’s creative genius hit another home run. Everyone loves the website and logo. Creating a new market is a step by step process, it is not something that is going to happen overnight, but in the few short weeks that the website has been out, the response has been overwhelmingly positive, exceeding all my expectations. Thank you, Devin, for introducing this technological resistant soul and his work to the modern world, and look forward to all the fun on our climb to the top!