Our first steps on this project were to develop a brand strategy, including a brand framework and benefits pyramid. After interviewing SpinCar about their processes and culture, we were able to create a new target audience and a brand message that appeals to their audience on an emotional level. This strategy gave us the blueprint for the website design.
A mobile friendly responsive website was built to keep up with the new devices and screen resolutions. Because the website was built within a responsive framework, SpinCar can easily be viewed from a mobile phone, tablet, computer or even an HDTV. As the cost of HD televisions are continuing to go down, a lot more visitors are surfing the web through their TV sets.
The new SpinCar website concept was to create an environment that highlighted the values of a relationship while focusing on video and virtual reality presentations. The goal of the site was to create an easy way for the visitor to sign up for a free demo. We are proud of the direction of this project. This was the first of a series of projects we developed for SpinCar to achieve their complete marketing solution.
“Working with Gaber Marketing Studios and Devin Sardano is enjoyable because their expertise is versatile. We have been exceptionally satisfied with their knowledge of integrated marketing, blogs, SEO, social media marketing, and web design.”
“Devin is an excellent teacher and trainer. He has a good command of many software packages and continues to upgrade his skills as required by the industry. I would highly recommend him for any position that requires training of individuals or staff.”
“Devin consulted with SpinCar on our marketing strategy and helped us double our monthly inbound lead production. He’s a real marketing ninja that I think can help a business / overcome some of its challenges.”