Website Redesign - Gaber Marketing

Website Redesign SpinCar

SpinCar

Developing the Brand

Developing the Brand

Our first steps on this project were to develop a brand strategy, including a brand framework and benefits pyramid. After interviewing SpinCar about their processes and culture, we were able to create a new target audience and a brand message that appeals to their audience on an emotional level. This strategy gave us the blueprint for the website design.

The Responsive Website

The Responsive Website

A mobile friendly responsive website was built to keep up with the new devices and screen resolutions.  Because the website was built within a responsive framework, SpinCar can easily be viewed from a mobile phone, tablet, computer or even an HDTV. As the cost of HD televisions are continuing to go down, a lot more visitors are surfing the web through their TV sets.

The Concept

The Concept

The new SpinCar website concept was to create an environment that highlighted the values of a relationship while focusing on video and virtual reality presentations. The goal of the site was to create an easy way for the visitor to sign up for a free demo.  We are proud of the direction of this project. This was the first of a series of projects we developed for SpinCar to achieve their complete marketing solution.

“Devin is an innovator in marketing and provides our company with individualized service. He brings to the table a full-service marketing approach to help create brand awareness for our company.”

-Lisa Rogers, Product Manager / Dental Sales Manager

“Devin is highly creative and presents a new perspective on web design. He’s a good communicator and doesn’t hesitate to try new ideas.”

-David Compton, Director of Sales & Marketing

“Devin has been working with me for over a year, getting me ready to launch a brand new product…didn’t know I needed the help he’s provided, but it turns out his expertise has been invaluable and together we’ve come a long way. His brilliant wizardry has been fantastic…stay tuned and you’ll see how awesome he has been with his marketing strategies. Many thanks to Gaber Marketing!”

-Debbie Burr, Founder of MyPal