Our first steps on this project were to develop a brand strategy, including a brand framework and benefits pyramid. After interviewing SpinCar about their processes and culture, we were able to create a new target audience and a brand message that appeals to their audience on an emotional level. This strategy gave us the blueprint for the website design.
A mobile friendly responsive website was built to keep up with the new devices and screen resolutions. Because the website was built within a responsive framework, SpinCar can easily be viewed from a mobile phone, tablet, computer or even an HDTV. As the cost of HD televisions are continuing to go down, a lot more visitors are surfing the web through their TV sets.
The new SpinCar website concept was to create an environment that highlighted the values of a relationship while focusing on video and virtual reality presentations. The goal of the site was to create an easy way for the visitor to sign up for a free demo. We are proud of the direction of this project. This was the first of a series of projects we developed for SpinCar to achieve their complete marketing solution.
“Devin consulted with SpinCar on our marketing strategy and helped us double our monthly inbound lead production. He’s a real marketing ninja that I think can help a business / overcome some of its challenges.”
“In an industry full of terms that can seem like a foreign language, Devin Sardano of Gaber Marketing Studios is articulate and easy to communicate with — and that’s refreshing! I’ve worked with Devin, he’s a smart, creative energy with good ideas backed up by talent.”
“Devin’s intelligence, wit and comprehensive knowledge regarding how to get the most out of our marketing goals was refreshing. Gaber Marketing helped us find our voice as a company by asking simple questions that made us think about ourselves in a different light.”