We wanted to create a sense of whimsy and showcase the company culture, but not compromise the services they provided. We had a number of interactive elements that moved or shifted or danced, but not distract. Our icons were very supportive to the company culture by using illustration as apposed to icons or photographs. To create a “sketchy” pencil drawn look and feel.
The services that they provided were traditional IT, so our attempts to uniquely identify them through the site was to uniquely identify how they approach the industry, which was less about the services they provided and more about the culture and the relationships that they continued to establish and maintain.
“Gaber Marketing has been a huge help in kickstarting my company’s social media marketing. My website would still look exactly as it did a year ago if not for Devin’s persistence.”
“When I met Devin over 18 months ago I was immediately impressed. He struck me as an original thinker with original, innovative ideas. At the same time, he had a lot of experience under his belt and I could see he had a passion for what he does for a living. He has a good handle not only on social digital media marketing but also traditional marketing. He’s especially good at short segment videos you may need for your website, YouTube or Facebook. As I did the first day and still would today, I describe Devin as “Lightning in a Bottle”. A good investment of your marketing dollars if doing it in-house is not in the budget.”
“Devin’s intelligence, wit and comprehensive knowledge regarding how to get the most out of our marketing goals was refreshing. Gaber Marketing helped us find our voice as a company by asking simple questions that made us think about ourselves in a different light.”