We wanted to create a sense of whimsy and showcase the company culture, but not compromise the services they provided. We had a number of interactive elements that moved or shifted or danced, but not distract. Our icons were very supportive to the company culture by using illustration as apposed to icons or photographs. To create a “sketchy” pencil drawn look and feel.
The services that they provided were traditional IT, so our attempts to uniquely identify them through the site was to uniquely identify how they approach the industry, which was less about the services they provided and more about the culture and the relationships that they continued to establish and maintain.
“In an industry full of terms that can seem like a foreign language, Devin Sardano of Gaber Marketing Studios is articulate and easy to communicate with — and that’s refreshing! I’ve worked with Devin, he’s a smart, creative energy with good ideas backed up by talent.”
It was so easy to work with Devin. Once he understood our service offering and industry, he was able to create a brand strategy that really made us stand out from the crowd. The website that Gaber created was elegant and effective and I’m proud to have it as the first point of engagement with new potential customers.
“Devin has been working with me for over a year, getting me ready to launch a brand new product…didn’t know I needed the help he’s provided, but it turns out his expertise has been invaluable and together we’ve come a long way. His brilliant wizardry has been fantastic…stay tuned and you’ll see how awesome he has been with his marketing strategies. Many thanks to Gaber Marketing!”