Paige’s butterfly Run is an annual run that is in June or July every year, but when they are not doing the run no one knows about them. After we heard their story, we felt very passionate about pediatric cancer. When I personally heard the story of Paige and her parents, it was a very easy decision for us to do whatever we could to help.
We wanted to have a child-like whimsy. It may sound callous, but we wanted someone to cry when they saw the site and read the story. We wanted someone to feel the seriousness of what this particular project was about. A mix of color, contract, whimsy, and action were all something that we tried to achieve through bold fonts and bold lettering but paper wings.
We created landing environments to showcase the other things that were happening. To help people realized that this isn’t something to be thought about only in July or June, but all the time.
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