We had complete creative freedom on the design. The client had an understanding of how she wanted to sell the product, but trusted us to market an idea. We had to invent a relationship our audience would have with her product. Then we had to build it.
The website design, branding, and all of the marketing collateral was designed before the product was available, so our initial campaign had to be a teaser campaign to get people exited and interested to know more. We started to create strategic anxiety to make them want to have to come back to the site; to make them want to go to the Facebook page; to need to know what all this fuss was about. We set a deadline for launch, “Coming March 201X”. That gave us a number of months to create extensive social media visuals to intrigue an audience as to what it might be.
Then pre-launch, we setup a game, and part of that game was to ask social media members what they thought Lovee was. Though the 6-week campaign span we would tease them getting them a little bit closer, and getting them to come back and interact with the website and the brand. It was successful, we got a lot of answers and hilarity ensued. It accomplished what we wanted to, to engage and bring different ideas to the table.
“Devin consulted with SpinCar on our marketing strategy and helped us double our monthly inbound lead production. He’s a real marketing ninja that I think can help a business / overcome some of its challenges.”
“Devin helped me develop all of my advertising and marketing ideas for my small business. When I started out, I thought I had it all figured out but I couldn’t have been more lost. Devin straightened my ideas out and we started from the bottom starting with my company logo and website ideas. I get tons of compliments on both and business contacts have grown at a much faster rate with his help. People who have found my website say it contains exactly what they are looking for and they find the necessary information with ease creating instant contact. After only two years I’m in the process of expanding my business faster than I expected and contacts are rolling in regularly through my website. I’d recommend anyone to Devin who is looking for marketing and advertising strategies and who is looking to grow their business.”
“Devin is an innovator in marketing and provides our company with individualized service. He brings to the table a full-service marketing approach to help create brand awareness for our company.”