We had complete creative freedom on the design. The client had an understanding of how she wanted to sell the product, but trusted us to market an idea. We had to invent a relationship our audience would have with her product. Then we had to build it.
The website design, branding, and all of the marketing collateral was designed before the product was available, so our initial campaign had to be a teaser campaign to get people exited and interested to know more. We started to create strategic anxiety to make them want to have to come back to the site; to make them want to go to the Facebook page; to need to know what all this fuss was about. We set a deadline for launch, “Coming March 201X”. That gave us a number of months to create extensive social media visuals to intrigue an audience as to what it might be.
Then pre-launch, we setup a game, and part of that game was to ask social media members what they thought Lovee was. Though the 6-week campaign span we would tease them getting them a little bit closer, and getting them to come back and interact with the website and the brand. It was successful, we got a lot of answers and hilarity ensued. It accomplished what we wanted to, to engage and bring different ideas to the table.
“When I met Devin over 18 months ago I was immediately impressed. He struck me as an original thinker with original, innovative ideas. At the same time, he had a lot of experience under his belt and I could see he had a passion for what he does for a living. He has a good handle not only on social digital media marketing but also traditional marketing. He’s especially good at short segment videos you may need for your website, YouTube or Facebook. As I did the first day and still would today, I describe Devin as “Lightning in a Bottle”. A good investment of your marketing dollars if doing it in-house is not in the budget.”
I came to Gaber marketing in 2017 with a rather unusual challenge, to create a market that currently does not exist, with an extremely narrow target market of the one percent. Devin enthusiastically accepted the challenge, and over the next few months, Devin’s genius imagination created a marketing plan and strategy for me to achieve my goals. Next was website and brand, and again, Devin’s creative genius hit another home run. Everyone loves the website and logo. Creating a new market is a step by step process, it is not something that is going to happen overnight, but in the few short weeks that the website has been out, the response has been overwhelmingly positive, exceeding all my expectations. Thank you, Devin, for introducing this technological resistant soul and his work to the modern world, and look forward to all the fun on our climb to the top!
“Devin is highly creative and presents a new perspective on web design. He’s a good communicator and doesn’t hesitate to try new ideas.”