We had complete creative freedom on the design. The client had an understanding of how she wanted to sell the product, but trusted us to market an idea. We had to invent a relationship our audience would have with her product. Then we had to build it.
The website design, branding, and all of the marketing collateral was designed before the product was available, so our initial campaign had to be a teaser campaign to get people exited and interested to know more. We started to create strategic anxiety to make them want to have to come back to the site; to make them want to go to the Facebook page; to need to know what all this fuss was about. We set a deadline for launch, “Coming March 201X”. That gave us a number of months to create extensive social media visuals to intrigue an audience as to what it might be.
Then pre-launch, we setup a game, and part of that game was to ask social media members what they thought Lovee was. Though the 6-week campaign span we would tease them getting them a little bit closer, and getting them to come back and interact with the website and the brand. It was successful, we got a lot of answers and hilarity ensued. It accomplished what we wanted to, to engage and bring different ideas to the table.
“Devin is an innovator in marketing and provides our company with individualized service. He brings to the table a full-service marketing approach to help create brand awareness for our company.”
