We modified the gold and blue to be more distinct, but we needed to use their brand colors. Then we took them from a Font based logo to pictorial. Finally, we wanted to make sure that our color and image choices represented something new, clean and fresh. Something that wasn’t based on current trends and would become old and outdated looking in a short amount of time. It needed the ability to be used it in any form. We wanted it to work just as well on paper, as on a screen, as on a shirt, as on a truck. That was a core part of us making the decisions that we made about how this was to look.
After a little research, we learned that no one else in IT was defining a band message. All IT companies were showing were stock photos of server boxes, presenting the technology and the technicians, but not really creating a brand for themselves. Just showcasing services.
This is somewhere where we wanted to use a more traditional approach, whether they are an IT company or not. The idea behind not showing server boxes, technicians in blue shirts became more and more critical to uniquely identify them as someone different.
A new logo with distinct brand colors. One that transcended all media types and represented something notable. The brand-new image represented something of power, honor, and fortitude.
“In an industry full of terms that can seem like a foreign language, Devin Sardano of Gaber Marketing Studios is articulate and easy to communicate with — and that’s refreshing! I’ve worked with Devin, he’s a smart, creative energy with good ideas backed up by talent.”
“When I met Devin over 18 months ago I was immediately impressed. He struck me as an original thinker with original, innovative ideas. At the same time, he had a lot of experience under his belt and I could see he had a passion for what he does for a living. He has a good handle not only on social digital media marketing but also traditional marketing. He’s especially good at short segment videos you may need for your website, YouTube or Facebook. As I did the first day and still would today, I describe Devin as “Lightning in a Bottle”. A good investment of your marketing dollars if doing it in-house is not in the budget.”
“Gaber Marketing is unique in that they don’t fit your business into a preset marketing platform, but they find the best media to give voice to your company. Devin works with you to understand your brand and the right message for your consumers and how to deliver that. It might be a website, commercial, print material, logo design, social media campaign or any number of other options that are right for your business and budget. I came to Devin with one idea and came out with a platform and tools that have gotten me on the right track with my goals. I couldn’t have come close on my own!”