New Logo Design - Gaber Marketing

New Logo Design NetManageIT

NetManageIT

Identity Facelift

Identity Facelift

We modified the gold and blue to be more distinct, but we needed to use their brand colors. Then we took them from a Font based logo to pictorial.  Finally, we wanted to make sure that our color and image choices represented something new, clean and fresh. Something that wasn’t based on current trends and would become old and outdated looking in a short amount of time. It needed the ability to be used it in any form.  We wanted it to work just as well on paper, as on a screen, as on a shirt, as on a truck. That was a core part of us making the decisions that we made about how this was to look.

The Genius

After a little research, we learned that no one else in IT was defining a band message. All IT companies were showing were stock photos of server boxes, presenting the technology and the technicians, but not really creating a brand for themselves. Just showcasing services.

This is somewhere where we wanted to use a more traditional approach, whether they are an IT company or not. The idea behind not showing server boxes, technicians in blue shirts became more and more critical to uniquely identify them as someone different.

The Product

A new logo with distinct brand colors. One that transcended all media types and represented something notable. The brand-new image represented something of power, honor, and fortitude.

“Devin consulted with SpinCar on our marketing strategy and helped us double our monthly inbound lead production. He’s a real marketing ninja that I think can help a business / overcome some of its challenges.”

-Devin Daly, CEO SpinCar

“When I met Devin over 18 months ago I was immediately impressed. He struck me as an original thinker with original, innovative ideas. At the same time, he had a lot of experience under his belt and I could see he had a passion for what he does for a living. He has a good handle not only on social digital media marketing but also traditional marketing. He’s especially good at short segment videos you may need for your website, YouTube or Facebook. As I did the first day and still would today, I describe Devin as “Lightning in a Bottle”. A good investment of your marketing dollars if doing it in-house is not in the budget.”

-Bill Francis, Founder / Francis A/V

“Devin is a true professional. He pays great attention to detail and delivers excellent results. He is very knowledgeable about his business. He’s funny too.”

-Terrence Collins, Properties By Providence, LLC