New Logo Design - Gaber Marketing

New Logo Design NetManageIT

NetManageIT

Identity Facelift

Identity Facelift

We modified the gold and blue to be more distinct, but we needed to use their brand colors. Then we took them from a Font based logo to pictorial.  Finally, we wanted to make sure that our color and image choices represented something new, clean and fresh. Something that wasn’t based on current trends and would become old and outdated looking in a short amount of time. It needed the ability to be used it in any form.  We wanted it to work just as well on paper, as on a screen, as on a shirt, as on a truck. That was a core part of us making the decisions that we made about how this was to look.

The Genius

After a little research, we learned that no one else in IT was defining a band message. All IT companies were showing were stock photos of server boxes, presenting the technology and the technicians, but not really creating a brand for themselves. Just showcasing services.

This is somewhere where we wanted to use a more traditional approach, whether they are an IT company or not. The idea behind not showing server boxes, technicians in blue shirts became more and more critical to uniquely identify them as someone different.

The Product

A new logo with distinct brand colors. One that transcended all media types and represented something notable. The brand-new image represented something of power, honor, and fortitude.

“In an industry full of terms that can seem like a foreign language, Devin Sardano of Gaber Marketing Studios is articulate and easy to communicate with — and that’s refreshing! I’ve worked with Devin, he’s a smart, creative energy with good ideas backed up by talent.”

-Anne Sabach, Sabach Design

“Devin is an excellent teacher and trainer. He has a good command of many software packages and continues to upgrade his skills as required by the industry. I would highly recommend him for any position that requires training of individuals or staff.”

-JoAnne Flood, Education & Training Coordinator

“Devin is great to work with!! He always comes prepared with different solutions, he’s fast and efficient, and he has the creative genius you won’t find anywhere else. Definitely recommend!”

-Rachel Morgan, Web Designer