This organization did not exist before we made it exist. The idea behind the new logo was to develop a shape that consisted of the characters of their name, CMD.
Since their name was a letter acronym, it was essential to use that shape somehow. So we created it using words as art.
We started with a traditional font, then cut it up to make it something of a vector shape. This allowed us to create a new shape that still, when looked at, can be identified as those characters, CMD.
Green was critical. Another product brand we developed we named the green chair initiative. The GCI was their corporate philosophy. It presented how they took a behavioral health clinic, from the brink of bankruptcy and secured millions in funding to keep the doors open. That was the catalyst for starting this organization, and we wanted to showcase that. Green was the best way to do that. And this GCI was the best was to support that.
The color psychology of green is fresh, clean, new, open, and from a more corporate standpoint, represents financial stability, money, and rootedness. A professional clinic needs to feel, even subconsciously, that they are rooted and safe, but the other half of that brain will see that freedom. The light and clean feeling say it is easy.
Both the owner and myself liked batman, and as an internal giggle, I wanted to create a psudo-batman logo. I feel confident that I achieved my goal. They agreed.
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