New Logo Design - Gaber Marketing

New Logo Design

CMD Medical Professional Services

There at the Beginning

There at the Beginning

This organization did not exist before we made it exist. The idea behind the new logo was to develop a shape that consisted of the characters of their name, CMD.

 

Since their name was a letter acronym, it was important to use that shape some how. So we created it using words as art. 

 

We started with a traditional font, then cut it up to make it something of a vector shape. This allowed us to create a new shape that still, when looked at, can still be identified as those characters, CMD.

Why Green?

Green was very important. Another product brand we developed we named the green chair initiative. The GCI was their corporate philosophy. It presented how they took a behavioral health clinic, from the brink of bankruptcy and secured millions in funding to keep the doors open. That was the catalyst to starting this organization, and we wanted to showcase that. Green was the best way we wanted to do that.  And this GCI was the best was to support that.

 

The color psychology of green is fresh, clean, new, open, and from a more corporate standpoint, represents financial stability, money, rootedness. A professional clinic needs to feel, even subconsciously that they are rooted and safe, but other half of that brain will see that freedom. The light and clean feeling says it is easy.

Introducing Batman

Both the owner and myself liked batman, and as an internal giggle, I wanted to create a psudo-batman logo. I feel confident that I achieved my goal. They agreed.

“Devin is an innovator in marketing and provides our company with individualized service. He brings to the table a full-service marketing approach to help create brand awareness for our company.”

-Lisa Rogers, Product Manager / Dental Sales Manager

“Devin’s intelligence, wit and comprehensive knowledge regarding how to get the most out of our marketing goals was refreshing. Gaber Marketing helped us find our voice as a company by asking simple questions that made us think about ourselves in a different light.”

-Syracuse ATM

“Devin has been working with me for over a year, getting me ready to launch a brand new product…didn’t know I needed the help he’s provided, but it turns out his expertise has been invaluable and together we’ve come a long way. His brilliant wizardry has been fantastic…stay tuned and you’ll see how awesome he has been with his marketing strategies. Many thanks to Gaber Marketing!”

-Debbie Burr, Founder of MyPal