This organization did not exist before we made it exist. The idea behind the new logo was to develop a shape that consisted of the characters of their name, CMD.
Since their name was a letter acronym, it was essential to use that shape somehow. So we created it using words as art.
We started with a traditional font, then cut it up to make it something of a vector shape. This allowed us to create a new shape that still, when looked at, can be identified as those characters, CMD.
Green was critical. Another product brand we developed we named the green chair initiative. The GCI was their corporate philosophy. It presented how they took a behavioral health clinic, from the brink of bankruptcy and secured millions in funding to keep the doors open. That was the catalyst for starting this organization, and we wanted to showcase that. Green was the best way to do that. And this GCI was the best was to support that.
The color psychology of green is fresh, clean, new, open, and from a more corporate standpoint, represents financial stability, money, and rootedness. A professional clinic needs to feel, even subconsciously, that they are rooted and safe, but the other half of that brain will see that freedom. The light and clean feeling say it is easy.
Both the owner and myself liked batman, and as an internal giggle, I wanted to create a psudo-batman logo. I feel confident that I achieved my goal. They agreed.
I came to Gaber marketing in 2017 with a rather unusual challenge, to create a market that currently does not exist, with an extremely narrow target market of the one percent. Devin enthusiastically accepted the challenge, and over the next few months, Devin’s genius imagination created a marketing plan and strategy for me to achieve my goals. Next was website and brand, and again, Devin’s creative genius hit another home run. Everyone loves the website and logo. Creating a new market is a step by step process, it is not something that is going to happen overnight, but in the few short weeks that the website has been out, the response has been overwhelmingly positive, exceeding all my expectations. Thank you, Devin, for introducing this technological resistant soul and his work to the modern world, and look forward to all the fun on our climb to the top!
“Devin is highly creative and presents a new perspective on web design. He’s a good communicator and doesn’t hesitate to try new ideas.”
“Gaber Marketing is unique in that they don’t fit your business into a preset marketing platform, but they find the best media to give voice to your company. Devin works with you to understand your brand and the right message for your consumers and how to deliver that. It might be a website, commercial, print material, logo design, social media campaign or any number of other options that are right for your business and budget. I came to Devin with one idea and came out with a platform and tools that have gotten me on the right track with my goals. I couldn’t have come close on my own!”