New Logo Design - Gaber Marketing

New Logo Design

CMD Medical Professional Services

There at the Beginning

There at the Beginning

This organization did not exist before we made it exist. The idea behind the new logo was to develop a shape that consisted of the characters of their name, CMD.

 

Since their name was a letter acronym, it was important to use that shape some how. So we created it using words as art. 

 

We started with a traditional font, then cut it up to make it something of a vector shape. This allowed us to create a new shape that still, when looked at, can still be identified as those characters, CMD.

Why Green?

Green was very important. Another product brand we developed we named the green chair initiative. The GCI was their corporate philosophy. It presented how they took a behavioral health clinic, from the brink of bankruptcy and secured millions in funding to keep the doors open. That was the catalyst to starting this organization, and we wanted to showcase that. Green was the best way we wanted to do that.  And this GCI was the best was to support that.

 

The color psychology of green is fresh, clean, new, open, and from a more corporate standpoint, represents financial stability, money, rootedness. A professional clinic needs to feel, even subconsciously that they are rooted and safe, but other half of that brain will see that freedom. The light and clean feeling says it is easy.

Introducing Batman

Both the owner and myself liked batman, and as an internal giggle, I wanted to create a psudo-batman logo. I feel confident that I achieved my goal. They agreed.

“Devin helped me develop all of my advertising and marketing ideas for my small business. When I started out, I thought I had it all figured out but I couldn’t have been more lost. Devin straightened my ideas out and we started from the bottom starting with my company logo and website ideas. I get tons of compliments on both and business contacts have grown at a much faster rate with his help. People who have found my website say it contains exactly what they are looking for and they find the necessary information with ease creating instant contact. After only two years I’m in the process of expanding my business faster than I expected and contacts are rolling in regularly through my website. I’d recommend anyone to Devin who is looking for marketing and advertising strategies and who is looking to grow their business.”

-Edward Reid, CEO Reid Engineering

“Devin is an excellent teacher and trainer. He has a good command of many software packages and continues to upgrade his skills as required by the industry. I would highly recommend him for any position that requires training of individuals or staff.”

-JoAnne Flood, Education & Training Coordinator

“Devin is an innovator in marketing and provides our company with individualized service. He brings to the table a full-service marketing approach to help create brand awareness for our company.”

-Lisa Rogers, Product Manager / Dental Sales Manager