They wanted a high-end deliverable that they could leave behind. Considering the size of the organization, they wished to look larger than their actual setup was at the time. We presented a look and feel that was high gloss, classy, informational, and professional. This let us utilize our first pieces of print collateral with the new brand.
It was designed to look different than what the normal “tech” leaves behind. Wanting something “magazine like” but with content traditional for an IT service. So we highlighted the values they add, by displaying the services they provide. We did it using headlines and imagery. This really drove either the goals and aspirations or the fears into the readers’ mind.
We feel this piece really showcased the new brand. Front and back covers matched the poster to be consistent with other brand collateral. Secondly, we had to make sure each page worked independently of other pages. Striving for multi-usefulness, each page is branded and can be shown on its own as a complete unit.
Using design elements of a magazine we validate who they are, create a stronger sense of engagement, and uniquely identify them amongst their competition.
“Gaber Marketing has been a huge help in kickstarting my company’s social media marketing. My website would still look exactly as it did a year ago if not for Devin’s persistence.”
“Devin has been working with me for over a year, getting me ready to launch a brand new product…didn’t know I needed the help he’s provided, but it turns out his expertise has been invaluable and together we’ve come a long way. His brilliant wizardry has been fantastic…stay tuned and you’ll see how awesome he has been with his marketing strategies. Many thanks to Gaber Marketing!”
“When I met Devin over 18 months ago I was immediately impressed. He struck me as an original thinker with original, innovative ideas. At the same time, he had a lot of experience under his belt and I could see he had a passion for what he does for a living. He has a good handle not only on social digital media marketing but also traditional marketing. He’s especially good at short segment videos you may need for your website, YouTube or Facebook. As I did the first day and still would today, I describe Devin as “Lightning in a Bottle”. A good investment of your marketing dollars if doing it in-house is not in the budget.”