They wanted a high-end deliverable that they could leave behind. Considering the size of the organization, they wished to look larger than their actual setup was at the time. We presented a look and feel that was high gloss, classy, informational, and professional. This let us utilize our first pieces of print collateral with the new brand.
It was designed to look different than what the normal “tech” leaves behind. Wanting something “magazine like” but with content traditional for an IT service. So we highlighted the values they add, by displaying the services they provide. We did it using headlines and imagery. This really drove either the goals and aspirations or the fears into the readers’ mind.
We feel this piece really showcased the new brand. Front and back covers matched the poster to be consistent with other brand collateral. Secondly, we had to make sure each page worked independently of other pages. Striving for multi-usefulness, each page is branded and can be shown on its own as a complete unit.
Using design elements of a magazine we validate who they are, create a stronger sense of engagement, and uniquely identify them amongst their competition.
“Gaber Marketing has been a huge help in kickstarting my company’s social media marketing. My website would still look exactly as it did a year ago if not for Devin’s persistence.”
“Devin helped me develop all of my advertising and marketing ideas for my small business. When I started out, I thought I had it all figured out but I couldn’t have been more lost. Devin straightened my ideas out and we started from the bottom starting with my company logo and website ideas. I get tons of compliments on both and business contacts have grown at a much faster rate with his help. People who have found my website say it contains exactly what they are looking for and they find the necessary information with ease creating instant contact. After only two years I’m in the process of expanding my business faster than I expected and contacts are rolling in regularly through my website. I’d recommend anyone to Devin who is looking for marketing and advertising strategies and who is looking to grow their business.”
“Devin is highly creative and presents a new perspective on web design. He’s a good communicator and doesn’t hesitate to try new ideas.”