They wanted a high-end deliverable that they could leave behind. Considering the size of the organization, they wished to look larger than their actual setup was at the time. We presented a look and feel that was high gloss, classy, informational, and professional. This let us utilize our first pieces of print collateral with the new brand.
It was designed to look different than what the normal “tech” leaves behind. Wanting something “magazine like” but with content traditional for an IT service. So we highlighted the values they add, by displaying the services they provide. We did it using headlines and imagery. This really drove either the goals and aspirations or the fears into the readers’ mind.
We feel this piece really showcased the new brand. Front and back covers matched the poster to be consistent with other brand collateral. Secondly, we had to make sure each page worked independently of other pages. Striving for multi-usefulness, each page is branded and can be shown on its own as a complete unit.
Using design elements of a magazine we validate who they are, create a stronger sense of engagement, and uniquely identify them amongst their competition.
“Devin is highly creative and presents a new perspective on web design. He’s a good communicator and doesn’t hesitate to try new ideas.”
I came to Gaber marketing in 2017 with a rather unusual challenge, to create a market that currently does not exist, with an extremely narrow target market of the one percent. Devin enthusiastically accepted the challenge, and over the next few months, Devin’s genius imagination created a marketing plan and strategy for me to achieve my goals. Next was website and brand, and again, Devin’s creative genius hit another home run. Everyone loves the website and logo. Creating a new market is a step by step process, it is not something that is going to happen overnight, but in the few short weeks that the website has been out, the response has been overwhelmingly positive, exceeding all my expectations. Thank you, Devin, for introducing this technological resistant soul and his work to the modern world, and look forward to all the fun on our climb to the top!
“Devin consulted with SpinCar on our marketing strategy and helped us double our monthly inbound lead production. He’s a real marketing ninja that I think can help a business / overcome some of its challenges.”