They wanted a high-end deliverable that they could leave behind. Considering the size of the organization, they wished to look larger than their actual setup was at the time. We presented a look and feel that was high gloss, classy, informational, and professional. This let us utilize our first pieces of print collateral with the new brand.
It was designed to look different than what the normal “tech” leaves behind. Wanting something “magazine like” but with content traditional for an IT service. So we highlighted the values they add, by displaying the services they provide. We did it using headlines and imagery. This really drove either the goals and aspirations or the fears into the readers’ mind.
We feel this piece really showcased the new brand. Front and back covers matched the poster to be consistent with other brand collateral. Secondly, we had to make sure each page worked independently of other pages. Striving for multi-usefulness, each page is branded and can be shown on its own as a complete unit.
Using design elements of a magazine we validate who they are, create a stronger sense of engagement, and uniquely identify them amongst their competition.
“Devin’s intelligence, wit and comprehensive knowledge regarding how to get the most out of our marketing goals was refreshing. Gaber Marketing helped us find our voice as a company by asking simple questions that made us think about ourselves in a different light.”
“Devin is an innovator in marketing and provides our company with individualized service. He brings to the table a full-service marketing approach to help create brand awareness for our company.”
It was so easy to work with Devin. Once he understood our service offering and industry, he was able to create a brand strategy that really made us stand out from the crowd. The website that Gaber created was elegant and effective and I’m proud to have it as the first point of engagement with new potential customers.