They wanted a high-end deliverable that they could leave behind. Considering the size of the organization, they wished to look larger than their actual setup was at the time. We presented a look and feel that was high gloss, classy, informational, and professional. This let us utilize our first pieces of print collateral with the new brand.
It was designed to look different than what the normal “tech” leaves behind. Wanting something “magazine like” but with content traditional for an IT service. So we highlighted the values they add, by displaying the services they provide. We did it using headlines and imagery. This really drove either the goals and aspirations or the fears into the readers’ mind.
We feel this piece really showcased the new brand. Front and back covers matched the poster to be consistent with other brand collateral. Secondly, we had to make sure each page worked independently of other pages. Striving for multi-usefulness, each page is branded and can be shown on its own as a complete unit.
Using design elements of a magazine we validate who they are, create a stronger sense of engagement, and uniquely identify them amongst their competition.
“Devin is great to work with!! He always comes prepared with different solutions, he’s fast and efficient, and he has the creative genius you won’t find anywhere else. Definitely recommend!”
“Gaber Marketing has been a huge help in kickstarting my company’s social media marketing. My website would still look exactly as it did a year ago if not for Devin’s persistence.”
“Gaber Marketing is unique in that they don’t fit your business into a preset marketing platform, but they find the best media to give voice to your company. Devin works with you to understand your brand and the right message for your consumers and how to deliver that. It might be a website, commercial, print material, logo design, social media campaign or any number of other options that are right for your business and budget. I came to Devin with one idea and came out with a platform and tools that have gotten me on the right track with my goals. I couldn’t have come close on my own!”