The client wanted a booklet that they could showcase at events or direct delivery to prospects, with a focus on insurance companies. We wanted to make sure the final products could be general enough for anyone outside of the insurance vertical market to understand while being specific enough for the industry to get value from it. Each pages was designed to be independent of every other page. This allowed SAFE to print them individually and use them where they felt most effective.
Psychologically people interact with other people quickly that’s the reason we really wanted to utilize the images we did. Yet another unique characteristic at the time was SAFE’s entire executive staff were all women. To be a successful woman based business in that industry was unique enough to be built into the brand. So, on top of promoting their brand and their product, we wanted to inspire that women could be successful in a very male-dominated field.
“Devin has been working with me for over a year, getting me ready to launch a brand new product…didn’t know I needed the help he’s provided, but it turns out his expertise has been invaluable and together we’ve come a long way. His brilliant wizardry has been fantastic…stay tuned and you’ll see how awesome he has been with his marketing strategies. Many thanks to Gaber Marketing!”
“When I met Devin over 18 months ago I was immediately impressed. He struck me as an original thinker with original, innovative ideas. At the same time, he had a lot of experience under his belt and I could see he had a passion for what he does for a living. He has a good handle not only on social digital media marketing but also traditional marketing. He’s especially good at short segment videos you may need for your website, YouTube or Facebook. As I did the first day and still would today, I describe Devin as “Lightning in a Bottle”. A good investment of your marketing dollars if doing it in-house is not in the budget.”
I came to Gaber marketing in 2017 with a rather unusual challenge, to create a market that currently does not exist, with an extremely narrow target market of the one percent. Devin enthusiastically accepted the challenge, and over the next few months, Devin’s genius imagination created a marketing plan and strategy for me to achieve my goals. Next was website and brand, and again, Devin’s creative genius hit another home run. Everyone loves the website and logo. Creating a new market is a step by step process, it is not something that is going to happen overnight, but in the few short weeks that the website has been out, the response has been overwhelmingly positive, exceeding all my expectations. Thank you, Devin, for introducing this technological resistant soul and his work to the modern world, and look forward to all the fun on our climb to the top!