The client wanted a booklet that they could showcase at events or direct delivery to prospects, with a focus on insurance companies. We wanted to make sure the final products could be general enough for anyone outside of the insurance vertical market to understand while being specific enough for the industry to get value from it. Each pages was designed to be independent of every other page. This allowed SAFE to print them individually and use them where they felt most effective.
Psychologically people interact with other people quickly that’s the reason we really wanted to utilize the images we did. Yet another unique characteristic at the time was SAFE’s entire executive staff were all women. To be a successful woman based business in that industry was unique enough to be built into the brand. So, on top of promoting their brand and their product, we wanted to inspire that women could be successful in a very male-dominated field.
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