We wanted to have a little bit of fun with the concept of CMD; command, so we extended that concept with the tagline: Take Command of your Behavioral Health Practice. That message bleeds thought everything they were doing and everything that we wanted to present in our collateral.
We wanted to try something a little different and that was to integrate the audience into the site experience. When you first arrive to the full page, their not an onlooker; they’re experiencing it. The video showcases three individuals pointing and talking about what the visitor is looking at.
I haven’t seen it done before personally and we found it be very engaging. People continue to talk about it. You haven’t gone on to read or scroll but you already have a good feel about what they do, and understand the service they provide.
All of the words, logos, and concepts were developed by Gaber. We wanted to talk about the 360 degree solution, so the audience understood they were a complete solution for ALL of the administrative services or responsibilities that a behavioral health clinic would have to deal with.
We also needed to highlight that behavioral health has different criteria than any other medical field. That required us to showcase their experience in that unique vertical.
We created throughout each page, interruptions while scrolling without disruption by sprinkling in calls to action to schedule a demo. We couldn’t know when the reader was prepared to make a decision, so we wanted to incentivize them to start a communication without feeling stressed or high pressure sales.
What we wanted was a complete multi-media experience from this site, from videos from imagery to content, to complimenting calls to action throughout that experience, it was designed to be fully immersive.
“Gaber Marketing is unique in that they don’t fit your business into a preset marketing platform, but they find the best media to give voice to your company. Devin works with you to understand your brand and the right message for your consumers and how to deliver that. It might be a website, commercial, print material, logo design, social media campaign or any number of other options that are right for your business and budget. I came to Devin with one idea and came out with a platform and tools that have gotten me on the right track with my goals. I couldn’t have come close on my own!”
“Devin is great to work with!! He always comes prepared with different solutions, he’s fast and efficient, and he has the creative genius you won’t find anywhere else. Definitely recommend!”
It was so easy to work with Devin. Once he understood our service offering and industry, he was able to create a brand strategy that really made us stand out from the crowd. The website that Gaber created was elegant and effective and I’m proud to have it as the first point of engagement with new potential customers.