They wanted to make a big statement. As a young organization with young executives in an old industry, they wanted to do things in a new way.
Everything that we wanted to do was unique. Where a polo with the pocket embroidery that you might see on one of their competitors was traditional, we created a non-traditional design that you would see from across the street.
It’s not easy to create a design for clothing. There are rules you have to adhere to for how to fit and stitching. This was more difficult than initially expected. The stitching across the sides of the shirt, underneath the sleeves caused our design to skew. So a lot more time was invested in making sure the design could be sustained in that medium and still not be compromised.
We also had to consider the material. The colors and look had to be consistent with all the other brand elements we had created. We also wanted to make sure the design would transcend the traditional cotton T-shirt to the more athletic-style materials.
We tried to create a uniform that a customer would want to wear. We wanted to set aside the traditional polo, for something that could be two-fold. This was to be an identifying piece that would identify titan and their employees, and be a marketing resource to be distributed out as a gift or a value-add. This was intended as something you want to have one of in your closet, just because it’s a cool design.
“Working with Gaber Marketing Studios and Devin Sardano is enjoyable because their expertise is versatile. We have been exceptionally satisfied with their knowledge of integrated marketing, blogs, SEO, social media marketing, and web design.”
“Devin is an excellent teacher and trainer. He has a good command of many software packages and continues to upgrade his skills as required by the industry. I would highly recommend him for any position that requires training of individuals or staff.”
It was so easy to work with Devin. Once he understood our service offering and industry, he was able to create a brand strategy that really made us stand out from the crowd. The website that Gaber created was elegant and effective and I’m proud to have it as the first point of engagement with new potential customers.