They wanted to make a big statement. As a young organization with young executives in an old industry, they wanted to do things in a new way.
Everything that we wanted to do was unique. Where a polo with the pocket embroidery that you might see on one of their competitors was traditional, we created a non-traditional design that you would see from across the street.
It’s not easy to create a design for clothing. There are rules you have to adhere to for how to fit and stitching. This was more difficult than initially expected. The stitching across the sides of the shirt, underneath the sleeves caused our design to skew. So a lot more time was invested in making sure the design could be sustained in that medium and still not be compromised.
We also had to consider the material. The colors and look had to be consistent with all the other brand elements we had created. We also wanted to make sure the design would transcend the traditional cotton T-shirt to the more athletic-style materials.
We tried to create a uniform that a customer would want to wear. We wanted to set aside the traditional polo, for something that could be two-fold. This was to be an identifying piece that would identify titan and their employees, and be a marketing resource to be distributed out as a gift or a value-add. This was intended as something you want to have one of in your closet, just because it’s a cool design.
“Gaber Marketing is unique in that they don’t fit your business into a preset marketing platform, but they find the best media to give voice to your company. Devin works with you to understand your brand and the right message for your consumers and how to deliver that. It might be a website, commercial, print material, logo design, social media campaign or any number of other options that are right for your business and budget. I came to Devin with one idea and came out with a platform and tools that have gotten me on the right track with my goals. I couldn’t have come close on my own!”
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