April 2016 - Gaber Marketing

What is the Difference Between Advertising and Marketing?

mar·ket·ing /ˈmärkədiNG/ I’ve been asked by both student and clients throughout the years, “What’s the difference between Advertising and Marketing?”. The answer comes to me quickly now. The difference is the strategy behind how your business is identified, and by whom. Marketing refers to the process of preparing not only your product or service for […]