July 2014 - Gaber Marketing

Social Media: Facebook Advertising

Facebook released a series of changes to its algorithm, resulting in the reach of page posts dropping as low as 2 percent for large companies from a reported 16 percent two years ago. Organic reach is the number of people who see a Facebook post without any paid promotion or advertising boosting its performance. With […]

Social Media: Getting in Front of the Right People

The new, most influential form of communication these days is through social media, and it’s easy to see why. It’s instantly accessible, it supports every type of media (text, pictures, video, sound), and it’s ever-present. Let’s start with a few statistics just so we’re all on the same page. Number of monthly active Facebook users […]