December 2013 - Gaber Marketing

Just Because it’s a Marketing Gimmick Doesn’t Make it Less Awesome!

This is an amazing story about Westjet airlines and their very merry Christmas. Now, I’m in marketing, so I’m not naive to the idea that this is a huge marketing strategy and PR campaign – but WHO CARES?!? This company brought the joy of the holidays in an interesting and unique way to hundreds of people. […]

Gaber Marketing Studios Has a YouTube Channel!

We’re keeping with the times. Don’t let anybody tell you otherwise. We have a YouTube Channel and our first video has been posted. When I was just starting out – I still do this frequently enough – I relied on YouTube videos to learn new things, stay informed about industry changes, and the occasional humorous video […]

How Do I Know if my Business can Benefit from Social Media Advertising?

Social media groups have become the leader in customer communication. Where once we would call on a friend for the answer, now we put our question out on Facebook. Why? Simply because more people will see it. Facebook is the largest social network in the world. As of July 2013 Facebook has 1,110,000,000 active users […]

Google Hummingbird Content Marketing for 2014

With every Google algorithm update, the goal is the same: to provide search engine users the most relevant and useful results possible. The latest “update,” referred to as Google Hummingbird, isn’t really an update at all. Unlike the Penguin and Panda updates that affected certain aspects of search engine rankings, Hummingbird is a complete overhaul […]