What’s the real value of the value proposition? Let’s start with, what is a value proposition? Value proposition is defined as a promise of value to be delivered, communicated, and acknowledged. In other words, it remarks on how the customer perceives value acquired in your product or service. This perception can be physical or emotional.
The difference between physical and emotional value does not change the customer’s perceived value. Value propositions affect your marketing strategies. Potential customers often respond better to emotional value proposition rather than tangible benefits. Understanding this statistic makes the story behind your product or service the single most crucial part of your brand.