SB Specialty Metals website needed to target a specific audience, in this case engineers.
The project focus was to deliver technical specific information in an easy to use, concise manor. The navigation on the site was set up to present and highlight the diversity of services the employer has to offer.
The website also needed to be a Responsive Web Design to accommodate a multitude of viewing devices that engineers would likely be using while on site. Optimal viewing on all devices was key to establish ease of use.
Finally, the employer’s online presence needed to be recognized and represented through traditional branding.